Growth Marketing Manager

About The Role

Responsibilities

• Develop and execute end-to-end paid social strategies across platforms including Meta, LinkedIn, TikTok, and Twitter
• Design, implement, and analyze A/B and multivariate tests to optimize creative, audiences, and funnels
• Set up and maintain advanced attribution models using tools such as Adjust, AppsFlyer, or Branch
• Monitor and report on campaign performance through key metrics (CAC, LTV, ROAS), and provide actionable insights
• Collaborate with product, design, and analytics teams to align growth initiatives with business goals
• Manage campaign budgets, pacing, and vendor/agency relationships
• Continuously iterate on channel strategy to identify new growth opportunities and scale high-impact tactics

Required Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related field
• 6–8 years of hands-on experience in growth marketing, performance marketing, or digital marketing roles
• Proven expertise in Paid Social platforms and campaign management
• Hands-on experience with attribution tools (e.g., Adjust, AppsFlyer, Branch)
• Strong background in A/B testing frameworks and experimentation platforms (e.g., Optimizely, VWO)
• Advanced skills in campaign analytics, reporting, and data visualization
• Proficiency in Excel or Google Sheets; familiarity with SQL or analytics tools for data querying

Preferred Qualifications

• Experience working in high-growth startups or fast-paced tech environments
• Deep understanding of the MENA market, particularly Saudi Arabia
• Experience with marketing automation platforms (e.g., HubSpot, Marketo)
• Basic knowledge of SEO, content marketing, and CRM systems
• Hands-on experience with BI tools such as Tableau or Looker
• Demonstrated ability to manage external agencies and cross-functional stakeholders