Growth Marketing Associate
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Key skills for this role
About the Role
du Pay is looking for a Growth Marketing Associate to support marketing campaigns for user acquisition, activation, and retention. This contract role involves collaborating with product, data, and customer experience teams to develop growth strategies, manage digital marketing, and optimize campaigns.
Key Skills for This Role
Responsibilities
- Support the planning and execution of marketing campaigns aimed at driving user acquisition, activation, and retention.
- Collaborate with product, data, and customer experience teams.
- Assist in the development of growth strategies.
- Manage digital marketing initiatives.
- Track performance metrics and optimize campaigns based on data insights.
- Coordinate content creation, social media activities, and partnership initiatives.
- Contribute to market research and competitive analysis to identify new growth opportunities.
Requirements
- Proficiency in growth and digital marketing, including campaign planning, performance tracking, and optimization.
- Experience with data driven decision making, basic analytics tools, and reporting on key marketing metrics.
- Strong skills in content development for marketing channels, such as social media, email, and in app communications.
- Ability to collaborate effectively with cross functional teams, manage multiple tasks, and meet deadlines.
- Excellent written and verbal communication skills in English; Arabic proficiency is an advantage.
- Understanding of fintech, payments, or financial services markets is beneficial.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Demonstrated interest in growth marketing, experimentation, and staying current with industry trends and tools.
Full Job Posting
Company Description
- du Pay, part of Emirates Integrated Telecommunications Company (EITC), is dedicated to transforming digital financial services across the UAE.
- Provides secure and inclusive solutions for everyday financial needs, including payments, bill payments, mobile recharges, and international money transfers.
- Licensed by the Central Bank of the UAE.
Role Description
- Support the planning and execution of marketing campaigns aimed at driving user acquisition, activation, and retention.
- Collaborate with product, data, and customer experience teams.
- Assist in the development of growth strategies.
- Manage digital marketing initiatives.
- Track performance metrics and optimize campaigns based on data insights.
- Coordinate content creation, social media activities, and partnership initiatives.
- Contribute to market research and competitive analysis to identify new growth opportunities.
Qualifications
- Proficiency in growth and digital marketing, including campaign planning, performance tracking, and optimization.
- Experience with data driven decision making, basic analytics tools, and reporting on key marketing metrics.
- Strong skills in content development for marketing channels, such as social media, email, and in app communications.
- Ability to collaborate effectively with cross functional teams, manage multiple tasks, and meet deadlines.
- Excellent written and verbal communication skills in English; Arabic proficiency is an advantage.
- Understanding of fintech, payments, or financial services markets is beneficial.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Demonstrated interest in growth marketing, experimentation, and staying current with industry trends and tools.
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