Growth Maketing Associate
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Key skills for this role
About the Role
du Pay seeks a Growth Marketing Associate for an on-site contract role in Dubai. You will support marketing campaigns for user acquisition, activation, and retention, manage digital initiatives, track performance, and collaborate with cross-functional teams.
Key Skills for This Role
Responsibilities
- Support the planning and execution of marketing campaigns aimed at driving user acquisition, activation, and retention
- Assist in the development of growth strategies
- Manage digital marketing initiatives
- Track performance metrics and optimize campaigns based on data insights
- Coordinate content creation, social media activities, and partnership initiatives
- Contribute to market research and competitive analysis to identify new growth opportunities
Requirements
- Proficiency in growth and digital marketing, including campaign planning, performance tracking, and optimization
- Experience with data driven decision making, basic analytics tools, and reporting on key marketing metrics
- Strong skills in content development for marketing channels, such as social media, email, and in app communications
- Ability to collaborate effectively with cross functional teams, manage multiple tasks, and meet deadlines
- Excellent written and verbal communication skills in English; Arabic proficiency is an advantage
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Demonstrated interest in growth marketing, experimentation, and staying current with industry trends and tools
Full Job Posting
Company Description
- du Pay, part of Emirates Integrated Telecommunications Company (EITC), is dedicated to transforming digital financial services across the UAE. Building on du’s strong infrastructure and culture of innovation, du Pay provides secure and inclusive solutions for everyday financial needs. Services inclu
Role Description
- As a Growth Marketing Associate at du Pay, you will support the planning and execution of marketing campaigns aimed at driving user acquisition, activation, and retention.
- This contract role is based on site in Dubai, United Arab Emirates, and involves close collaboration with product, data, and customer experience teams.
- Day to day responsibilities include assisting in the development of growth strategies, managing digital marketing initiatives, tracking performance metrics, and optimizing campaigns based on data insights.
- You will help coordinate content creation, social media activities, and partnership initiatives, while contributing to market research and competitive analysis to identify new growth opportunities.
Qualifications
- Proficiency in growth and digital marketing, including campaign planning, performance tracking, and optimization.
- Experience with data driven decision making, basic analytics tools, and reporting on key marketing metrics.
- Strong skills in content development for marketing channels, such as social media, email, and in app communications.
- Ability to collaborate effectively with cross functional teams, manage multiple tasks, and meet deadlines.
- Excellent written and verbal communication skills in English; Arabic proficiency is an advantage.
- Understanding of fintech, payments, or financial services markets is beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Demonstrated interest in growth marketing, experimentation, and staying current with industry trends and tools.
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