Growth Manager (Crypto/Blockchain)
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Key skills for this role
About the Role
TopTalent Recruitment Agency seeks a Growth Manager for a crypto exchange in Dubai. The role involves user acquisition, performance marketing, affiliate programs, and influencer campaigns.
Key Skills for This Role
Responsibilities
- Plan, launch, and optimize paid acquisition campaigns across all major channels and crypto native ad networks
- Own and manage the affiliate program: recruit and onboard partners, negotiate revenue sharing agreements, and monitor performance
- Lead influencer and ambassador campaigns, including creator sourcing, briefing, tracking, and payouts
- Collaborate with the CMO to design and execute full funnel growth experiments, focusing on landing pages, onboarding flows, and first transaction activation
- Build and maintain analytics dashboards to track CPA, conversion rates, channel performance, and attribution models
- Execute a steady cadence of A/B tests; discontinue underperforming approaches and scale high performing ones
- Stay up to date on crypto marketing trends, growth tools, and regulatory updates influencing ad strategy
Requirements
- Minimum 5 years of experience in growth, performance marketing, or user acquisition roles
- Proven experience managing paid channels such as Google Ads, Meta, Reddit Ads, and using analytics tools like GA4 and attribution platforms
- Strong background in affiliate or partnership marketing, including direct deal negotiation and partner management
- Advanced analytical skills with an understanding of CPA, LTV, funnel metrics, and growth experimentation
- Proactive, data driven mindset with a strong bias for execution and measurable results
- Previous experience in crypto, fintech, or Web3 is essential
Full Job Posting
Job Overview
- We're looking for a data driven and creative Growth Manager (Crypto Exchange) to join our team in Dubai.
- You'll take ownership of user acquisition and performance marketing across multiple channels, driving measurable growth in one of the fastest evolving industries.
- This is an opportunity to shape our marketing engine, experiment boldly, and scale results globally.
Key Responsibilities
- Plan, launch, and optimize paid acquisition campaigns across all major channels and crypto native ad networks.
- Own and manage the affiliate program: recruit and onboard partners, negotiate revenue sharing agreements, and monitor performance.
- Lead influencer and ambassador campaigns, including creator sourcing, briefing, tracking, and payouts.
- Collaborate with the CMO to design and execute full funnel growth experiments, focusing on landing pages, onboarding flows, and first transaction activation.
- Build and maintain analytics dashboards to track CPA, conversion rates, channel performance, and attribution models.
- Execute a steady cadence of A/B tests; discontinue underperforming approaches and scale high performing ones.
- Stay up to date on crypto marketing trends, growth tools, and regulatory updates influencing ad strategy.
Requirements
- Minimum 5 years of experience in growth, performance marketing, or user acquisition roles.
- Proven experience managing paid channels such as Google Ads, Meta, Reddit Ads, and using analytics tools like GA4 and attribution platforms.
- Strong background in affiliate or partnership marketing, including direct deal negotiation and partner management.
- Advanced analytical skills with an understanding of CPA, LTV, funnel metrics, and growth experimentation.
- Proactive, data driven mindset with a strong bias for execution and measurable results.
- Previous experience in crypto, fintech, or Web3 is essential.
What We Offer
- A pivotal role in a fast growing (Crypto / Blockchain) company based in Dubai.
- Dynamic, innovative, and collaborative work environment.
- Competitive compensation, performance incentives, and career growth opportunities.
- Direct impact on user growth and brand presence in the global crypto landscape.
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