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Growth Lead / Growth Manager (360° Marketing)
SetupFX
Dubai, UAE
Full Time
Manager
4 weeks ago
Growth StrategyPerformance MarketingDigital MarketingBrand ManagementEvent MarketingTeam Leadership
Free
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Growth StrategyPerformance MarketingDigital Marketing
About the Role
SetupFX seeks an experienced Growth Lead/Manager to drive end-to-end marketing initiatives across digital, offline, event, and partnership channels. The role involves developing growth strategies, managing teams, and overseeing performance marketing.
Key Skills for This Role
Growth StrategyPerformance MarketingDigital MarketingBrand ManagementEvent MarketingTeam Leadership
Responsibilities
- Develop and execute comprehensive marketing and growth strategies aligned with business objectives.
- Define annual, quarterly, and monthly marketing plans and growth targets.
- Identify new acquisition channels, partnership opportunities, and market expansion initiatives.
- Drive customer acquisition, retention, engagement, and revenue growth.
- Oversee paid advertising campaigns across Google, Meta, LinkedIn, YouTube, TikTok, and other platforms.
- Manage SEO, content marketing, social media marketing, email marketing, and automation initiatives.
- Develop and maintain brand positioning, messaging, and communication strategies.
- Plan and execute participation in industry expos, conferences, seminars, networking events, and sponsorship activities.
- Lead, mentor, and manage the marketing team.
- Prepare weekly, monthly, and quarterly marketing performance reports.
Requirements
- 5+ years of experience in Marketing, Growth, Brand, or Business Development roles.
- Proven experience leading marketing teams and managing cross functional initiatives.
- Strong understanding of digital marketing, brand management, customer acquisition, and business growth strategies.
- Experience managing marketing budgets and performance reporting.
- Excellent leadership, communication, and stakeholder management skills.
- Strong analytical and decision making capabilities.
- Experience coordinating events, conferences, expos, and sponsorship activities.
- Experience within Forex, CFD, Prop Trading, FinTech, Crypto, or Financial Services industries preferred.
Full Job Posting
Role Overview
- We are seeking an experienced Growth Lead / Growth Manager to lead and execute end to end marketing initiatives across digital, offline, event, partnership, and brand channels.
- The ideal candidate should possess strong business acumen, leadership capabilities, and a deep understanding of performance marketing, brand marketing, event marketing, and customer acquisition strategies.
- Experience within the Forex, CFD, Prop Trading, FinTech, Crypto, or Financial Services industry will be highly preferred.
Key Responsibilities
- Develop and execute comprehensive marketing and growth strategies aligned with business objectives.
- Define annual, quarterly, and monthly marketing plans and growth targets.
- Identify new acquisition channels, partnership opportunities, and market expansion initiatives.
- Drive customer acquisition, retention, engagement, and revenue growth.
- Conduct market research, competitor analysis, and industry benchmarking.
- Oversee paid advertising campaigns across Google, Meta, LinkedIn, YouTube, TikTok, and other relevant platforms.
- Manage SEO, content marketing, social media marketing, email marketing, and automation initiatives.
- Develop and maintain brand positioning, messaging, and communication strategies.
- Plan and execute participation in industry expos, conferences, seminars, networking events, and sponsorship activities.
- Identify and establish strategic partnerships with industry stakeholders.
- Lead, mentor, and manage the marketing team.
- Prepare weekly, monthly, and quarterly marketing performance reports.
Required Skills & Experience
- 5+ years of experience in Marketing, Growth, Brand, or Business Development roles.
- Proven experience leading marketing teams and managing cross functional initiatives.
- Strong understanding of digital marketing, brand management, customer acquisition, and business growth strategies.
- Experience managing marketing budgets and performance reporting.
- Excellent leadership, communication, and stakeholder management skills.
- Strong analytical and decision making capabilities.
- Ability to manage multiple projects and priorities simultaneously.
- Experience coordinating events, conferences, expos, and sponsorship activities.
- Strong commercial mindset with the ability to connect marketing activities to business outcomes.
Preferred Qualifications
- Experience within Forex, CFD, Prop Trading, FinTech, Crypto, or Financial Services industries.
- Existing network within the trading, brokerage, or financial services ecosystem.
- Experience managing global marketing campaigns and international events.
- Understanding of affiliate marketing, IB networks, partnerships, and client acquisition models.
- Familiarity with CRM, marketing automation, and reporting platforms.
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