Group Marketing Director (Automotive)
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Key skills for this role
Role Overview
A leading automotive company in Qatar is seeking a strategic marketing leader to drive brand excellence across its diverse automotive portfolio.
The role covers automotive brands such as Ford and Lincoln and supports both B2B and B2C marketing activity.
Key Skills for This Role
Full Job Posting
Overview
A leading automotive company in Qatar is seeking a strategic marketing leader to drive brand excellence across its diverse automotive portfolio.
The role covers automotive brands such as Ford and Lincoln and supports both B2B and B2C marketing activity.
Core Responsibilities
- Develop and implement annual marketing strategies aligned with corporate objectives.
- Identify market trends and customer insights to drive targeted B2B and B2C campaigns.
- Strengthen brand positioning across all touchpoints and ensure adherence to global brand guidelines.
- Oversee SEO, paid media, social media, and CRM-driven retention and lead generation initiatives.
- Plan integrated advertising campaigns with KPIs and manage promotional budgets for cost efficiency and ROI.
- Lead product launches, showroom events, brand activations, and strategic sponsorships.
- Collaborate with sales and after-sales teams on marketing programs supporting conversion and customer loyalty.
- Provide competitive analysis, campaign analytics, performance reports, and market intelligence to senior leadership.
Requirements
- Strategic leadership of marketing initiatives across a diverse automotive portfolio.
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