Google / Meta / TikTok Ads Specialist
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Key skills for this role
About the Role
We are looking for a Google / Meta / TikTok Ads Specialist to create, manage, and optimize paid advertising campaigns for international brands. The role requires at least 2 years of experience with Google Ads, Meta Ads Manager, and TikTok Ads Manager, along with strong analytical and communication skills.
Key Skills for This Role
Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads Manager, and TikTok Ads Manager.
- Develop performance marketing strategies aligned with business goals, including campaign structures, audience targeting, and optimization plans.
- Research, build, and refine audience segments for prospecting, remarketing, and conversion focused campaigns.
- Monitor campaign performance regularly and implement improvements based on data insights, testing results, and platform trends.
- Conduct A/B testing across ad creatives, messaging, audiences, and landing pages to improve engagement and conversion rates.
- Manage advertising budgets, monitor spend allocation, and recommend adjustments to maximize ROI and ROAS.
- Configure and monitor conversion tracking, including pixels, events, and attribution measurement across advertising platforms.
- Analyze key performance metrics such as ROAS, CPA, CPC, CTR, conversion rates, impressions, and reach.
- Prepare performance reports and provide actionable recommendations to improve campaign effectiveness.
- Stay updated on advertising platform changes, algorithm updates, and industry best practices to identify new growth opportunities.
Requirements
- Minimum of 2 years of recent experience managing paid advertising campaigns for brands, eCommerce businesses, lead generation campaigns, or seller platforms.
- Hands on experience with Google Ads, Meta Ads Manager, and TikTok Ads Manager.
- Strong understanding of paid media strategy, audience targeting, campaign optimization, and digital marketing principles.
- Experience managing advertising budgets and improving campaign performance through data analysis.
- Knowledge of conversion tracking tools, including Meta Pixel, TikTok Pixel, and Google Conversion Tracking.
- Excellent written and spoken English communication skills.
- Ability to work independently, manage priorities, and deliver results in a fast paced remote environment.
Full Job Posting
Role Overview
- As a Google / Meta / TikTok Ads Specialist, you will be responsible for creating, managing, and optimizing high performing paid advertising campaigns for international brands.
- You will combine analytical thinking, creative strategy, and performance marketing expertise to improve campaign results and maximize return on investment.
- Working remotely, you will have the opportunity to support businesses across developed markets while managing impactful advertising initiatives across multiple platforms.
Accountabilities
- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads Manager, and TikTok Ads Manager.
- Develop performance marketing strategies aligned with business goals, including campaign structures, audience targeting, and optimization plans.
- Research, build, and refine audience segments for prospecting, remarketing, and conversion focused campaigns.
- Monitor campaign performance regularly and implement improvements based on data insights, testing results, and platform trends.
- Conduct A/B testing across ad creatives, messaging, audiences, and landing pages to improve engagement and conversion rates.
- Manage advertising budgets, monitor spend allocation, and recommend adjustments to maximize ROI and ROAS.
- Configure and monitor conversion tracking, including pixels, events, and attribution measurement across advertising platforms.
- Analyze key performance metrics such as ROAS, CPA, CPC, CTR, conversion rates, impressions, and reach.
- Prepare performance reports and provide actionable recommendations to improve campaign effectiveness.
- Stay updated on advertising platform changes, algorithm updates, and industry best practices to identify new growth opportunities.
Requirements
- Minimum of 2 years of recent experience managing paid advertising campaigns for brands, eCommerce businesses, lead generation campaigns, or seller platforms.
- Hands on experience with Google Ads, Meta Ads Manager, and TikTok Ads Manager.
- Strong understanding of paid media strategy, audience targeting, campaign optimization, and digital marketing principles.
- Experience managing advertising budgets and improving campaign performance through data analysis.
- Knowledge of conversion tracking tools, including Meta Pixel, TikTok Pixel, and Google Conversion Tracking.
- Familiarity with Google Analytics 4 (GA4), Google Tag Manager (GTM), and performance reporting tools such as Looker Studio is preferred.
- Experience creating marketing dashboards, reports, and actionable performance insights.
- Understanding of A/B testing methodologies and landing page optimization practices.
- Strong analytical, organizational, and problem solving skills with excellent attention to detail.
- Excellent written and spoken English communication skills.
- Ability to work independently, manage priorities, and deliver results in a fast paced remote environment.
- Google Ads Certification, Meta certification, or equivalent digital marketing qualifications are considered an advantage.
Benefits
- Competitive compensation rates.
- Weekly payment schedule.
- Fully remote work opportunity.
- Flexible engagement supporting international clients.
- Access to free training and upskilling opportunities.
- Continuous support, guidance, and professional development resources.
- Opportunity to work on diverse advertising projects across multiple industries.
- Access to a supportive global contractor community.
- Full time contracted schedule of approximately 40 hours per week, Monday to Friday.
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