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Google Ads PPC Expert
SRJ REAL ESTATE L.L.C
Dubai, UAE
Full Time
Senior
Onsite
2 days ago
Google AdsPPCGoogle Analytics 4Google Tag ManagerLooker StudioKeyword Research
Free
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Google AdsPPCGoogle Analytics 4
About the Role
SRJ Real Estate is seeking a highly experienced Google Ads PPC Expert with 6-10 years of experience and strong knowledge of the Dubai real estate market. The role involves planning, managing, and optimizing high-performance paid advertising campaigns to generate qualified property leads.
Key Skills for This Role
Google AdsPPCGoogle Analytics 4Google Tag ManagerLooker StudioKeyword Research
Responsibilities
- Plan, launch, manage, and optimize Google Ads campaigns for Dubai real estate projects
- Manage Search, Display, Performance Max, YouTube, Remarketing, and Lead Generation campaigns
- Conduct detailed keyword research focused on high intent property buyers and investors
- Develop campaign structures based on project, location, property type, budget, and buyer nationality
- Create compelling ad copy, extensions, headlines, and landing page recommendations
- Monitor campaign performance, conversion rates, lead quality, cost per lead, and return on advertising spend
- Optimize bidding strategies, budgets, audiences, devices, locations, and campaign schedules
- Implement and manage Google Ads conversion tracking, Google Analytics 4, Google Tag Manager, and call tracking
- Build remarketing and audience segmentation strategies
- Identify and block irrelevant searches through negative keyword management
- Coordinate with sales, CRM, content, website, and creative teams to improve lead conversion
- Analyze lead performance by project, campaign, location, device, and audience
Requirements
- Minimum 6–10 years of professional Google Ads and PPC experience
- Proven experience managing Google Ads campaigns for the Dubai real estate market
- Strong understanding of off plan, secondary market, luxury, residential, and investment property campaigns
- Demonstrable experience generating qualified leads from local and international markets
- Advanced knowledge of Google Ads, GA4, Google Tag Manager, Looker Studio, and conversion tracking
- Strong understanding of landing page optimization and lead generation funnels
- Experience integrating advertising campaigns with CRM platforms
- Ability to manage high advertising budgets while maintaining lead quality and profitability
- Strong analytical, reporting, communication, and problem solving skills
- Ability to work independently and make data driven decisions
- Google Ads certifications are preferred
Full Job Posting
Job Summary
- We are looking for a highly experienced Google Ads PPC Expert with strong knowledge of the Dubai real estate market.
- The ideal candidate will be responsible for planning, managing, and optimizing high performance paid advertising campaigns focused on generating qualified property buyer, seller, investor, and tenant leads.
Key Responsibilities
- Plan, launch, manage, and optimize Google Ads campaigns for Dubai real estate projects.
- Manage Search, Display, Performance Max, YouTube, Remarketing, and Lead Generation campaigns.
- Conduct detailed keyword research focused on high intent property buyers and investors.
- Develop campaign structures based on project, location, property type, budget, and buyer nationality.
- Create compelling ad copy, extensions, headlines, and landing page recommendations.
- Monitor campaign performance, conversion rates, lead quality, cost per lead, and return on advertising spend.
- Optimize bidding strategies, budgets, audiences, devices, locations, and campaign schedules.
- Implement and manage Google Ads conversion tracking, Google Analytics 4, Google Tag Manager, and call tracking.
- Build remarketing and audience segmentation strategies.
- Identify and block irrelevant searches through negative keyword management.
- Coordinate with sales, CRM, content, website, and creative teams to improve lead conversion.
- Analyze lead performance by project, campaign, location, device, and audience.
Requirements
- Minimum 6–10 years of professional Google Ads and PPC experience.
- Proven experience managing Google Ads campaigns for the Dubai real estate market.
- Strong understanding of off plan, secondary market, luxury, residential, and investment property campaigns.
- Demonstrable experience generating qualified leads from local and international markets.
- Advanced knowledge of Google Ads, GA4, Google Tag Manager, Looker Studio, and conversion tracking.
- Strong understanding of landing page optimization and lead generation funnels.
- Experience integrating advertising campaigns with CRM platforms.
- Ability to manage high advertising budgets while maintaining lead quality and profitability.
- Strong analytical, reporting, communication, and problem solving skills.
- Ability to work independently and make data driven decisions.
- Google Ads certifications are preferred.
Preferred Skills
- Experience targeting buyers from the UAE, India, Pakistan, UK, Europe, Canada, USA, GCC, and other international markets.
- Knowledge of Meta Ads, Microsoft Ads, SEO, and digital marketing funnels.
- Familiarity with Bitrix24, HubSpot, Zoho, or other real estate CRM platforms.
- Experience working with property developers, brokers, and real estate agencies in Dubai.
- Understanding of Dubai communities, developers, property prices, payment plans, and investor behaviour.
Key Performance Indicators
- Qualified lead volume
- Cost per qualified lead
- Conversion rate
- Return on advertising spend
- Lead to viewing ratio
- Lead to sale ratio
- Campaign quality score
- Landing page conversion rate
- Wasted advertising spend reduction
What We Offer
- Competitive salary based on experience and performance
- Performance based incentives
- Opportunity to manage major Dubai real estate campaigns
- Support from sales, design, development, and content teams
- Professional and growth focused working environment
How to Apply
- Candidates should submit their updated CV along with examples of previously managed Google Ads campaigns, monthly advertising budgets, lead generation results, and experience in the Dubai real estate industry.
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