Global Product Marketing Lead
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Key skills for this role
About the Role
Binance is seeking a world-class Product Marketing leader to drive global GTM strategy, product storytelling, and team building for the world's largest crypto exchange.
Key Skills for This Role
Responsibilities
- Own end to end go to market for Binance's global product portfolio
- Translate complex crypto products into clear, human, compelling stories
- Be the voice of the user and market, feeding insights back into Product and Business teams
- Build and transform the PMM team into a high performing global function
- Orchestrate cross functional collaboration across Product, Growth, Regional, Brand, etc.
- Track every launch and campaign, know what worked and why, and iterate
- Use AI aggressively across research, insight synthesis, messaging, content creation, etc.
Requirements
- 8+ years in product marketing, GTM, or growth marketing, with at least 3 years leading teams
- A portfolio of launches that moved real business metrics
- Deep familiarity with global consumer markets
- Working knowledge of crypto/Web3 or fintech
- Consumer product instincts – marketed products used by millions
- Exceptional creative judgment and taste
- Strong analytical chops – can build segmentation, read funnel, pressure test forecast
- Proven people leadership – hiring, developing, retaining top talent
- AI native operator – uses AI aggressively to 10x output
- Comfort in ambiguity – can bring structure to chaos
- Fluent in English
Full Job Posting
About Binance
- Binance is the world's largest crypto exchange, serving 319M+ users across 100+ countries.
- We ship some of the most sophisticated and innovative financial and technology products in the world.
Responsibilities
- Global GTM Strategy & Execution: Own end to end go to market for Binance's global product portfolio.
- Product Storytelling That Actually Lands: Translate complex products into value propositions and narratives.
- Voice of the User & Market: Pull signal from user research, customer feedback, market trends, etc.
- Team Building & Transformation: Take a team of talented individual PMMs and transform it into a high performing global function.
- Cross Functional Orchestration: Be the connective tissue across Product, Growth, Regional, Brand, etc.
- Performance & Iteration: Track every launch and campaign, know what worked, and iterate.
- AI Native Operating Model: Use AI aggressively across research, insight synthesis, messaging, etc.
Requirements
- 8+ years in product marketing, GTM, or growth marketing, with at least 3 years leading teams.
- A portfolio of launches you're proud of — products or campaigns that moved real business metrics.
- Deep familiarity with global consumer markets.
- Working knowledge of crypto/Web3 or fintech.
- Consumer product instincts — you've marketed products used by millions.
- Exceptional creative judgment and taste.
- Strong analytical chops.
- Proven people leadership.
- AI native operator.
- Comfort in ambiguity.
- Fluent in English. Mandarin as a huge bonus.
Strongly Preferred
- Experience in crypto, blockchain, exchanges, wallets, DeFi, payments, trading, or consumer financial products.
- Marketing to global audiences across multiple regions, cultures, and regulatory environments.
- Experience building or transforming a PMM function from the ground up.
- Working effectively with Legal, Compliance, and Communications in a regulated industry.
- Bilingual English/Mandarin language is required to be able to coordinate with overseas partners and stakeholders.
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