Global Markets & Expansion Expert
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Key skills for this role
Role Overview
Senior strategic role helping Dubai-based SMEs become internationally ready and enter, establish, and grow in global markets.
The role will shape frameworks, market-entry strategies, partnerships, and operating models supporting SME internationalisation.
Key Skills for This Role
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Role overview
Senior strategic role helping Dubai-based SMEs become internationally ready and enter, establish, and grow in global markets.
The role will shape frameworks, market-entry strategies, partnerships, and operating models supporting SME internationalisation.
Key responsibilities
- Develop the framework for assessing and preparing SMEs for international expansion.
- Define readiness criteria covering product, pricing, branding, certification, logistics, and regulatory requirements.
- Develop market-entry frameworks, tools, playbooks, and guidelines.
- Prioritise international markets and sectors based on opportunity, SME potential, and Dubai’s economic priorities.
- Connect SMEs with international buyers, distributors, trade agencies, and strategic partners.
- Shape participation in international exhibitions, trade missions, and global market opportunities.
- Build relationships with trade agencies, chambers, business networks, and international ecosystem partners.
- Establish the frameworks, processes, and operating model for the function.
- Benchmark internationalisation models and identify applicable best practices.
- Develop initiatives to strengthen market readiness and post-entry support.
What we’re looking for
- 12+ years of experience in international business, export development, global market expansion, international trade, or SME internationalisation.
- Strong experience developing international expansion strategies, frameworks, and market-entry plans.
- Proven experience assessing international markets and identifying market-entry opportunities.
- Experience helping SMEs become export-ready.
- Experience working with government entities, chambers, trade agencies, international organisations, or ecosystem partners.
- Strong understanding of the UAE SME and entrepreneurship ecosystem.
- Excellent strategic, analytical, and stakeholder-management capabilities.
- Bachelor’s degree in a relevant business, economics, international relations, trade, or strategy discipline.
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