Global Marketing Automation Specialist

Job Overview

Compensation

• The stated compensation is ₹18–20 lakh per annum.

Work Environment

• The role is hybrid and based in Pune.
• The position offers a global, collaborative environment with exposure to international marketing teams.

Must-Have Skills

• A degree or vocational training in marketing, communications, digital media, or a related field is required.
• At least 5 years of experience in marketing automation, email marketing, and campaign execution is required.
• Strong hands-on experience with marketing automation platforms is required.
• Experience with workflows, email campaigns, lead management, data quality, reporting, lifecycle management, and stakeholder coordination is required.
• Strong ownership, organization, reliability, attention to detail, and analytical problem-solving ability are required.
• Excellent verbal and written English communication skills are required.

Nice-to-Have Skills

• Experience with global marketing teams, CRM integrations, lead-capture tools, or data synchronization is advantageous.
• Knowledge of GDPR, consent management, and data privacy requirements is advantageous.
• Experience training regional marketing teams or documenting automation processes is advantageous.
• Familiarity with SnapAddy, Salesforce Marketing Cloud, Marketo, Pardot, or similar platforms is advantageous.
• German or another international language is advantageous.

HubSpot Platform Ownership

• Act as the primary point of contact and subject-matter expert for HubSpot.
• Manage configuration, standards, permissions, governance, and day-to-day platform operations.
• Translate business requirements into workflows, properties, and lifecycle stages.
• Identify opportunities for continuous platform improvement and optimization.

Campaign and Automation

• Create, execute, and maintain email campaigns and newsletters.
• Build and maintain marketing automation workflows.
• Support global and regional campaigns from setup through rollout.
• Monitor execution, maintain quality, and troubleshoot campaign and workflow issues.

Lead Management and Reporting

• Own and improve global lead management and lead capture processes.
• Maintain accurate contact and lead data and reliable HubSpot-to-CRM synchronization.
• Create reports and dashboards and monitor campaign and lead-generation metrics.
• Identify trends and opportunities for process improvement.

Collaboration and Governance

• Work with Marketing, Sales Operations, IT, and regional marketing teams.
• Train regional colleagues and document workflows, standards, and best practices.
• Ensure marketing activities follow applicable data protection, consent, and privacy requirements.

Interview Process

• The interview process has three rounds: one virtual round and two face-to-face rounds.