Frontend Developer (SEO & AI Optimisation)
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Support website development and optimisation, focusing on frontend development, search engine optimisation, AI optimisation, and enhancing user experience for student recruitment.
Key Skills for This Role
Responsibilities
- Support development, maintenance, and optimisation of website pages, campaign landing pages, and digital recruitment platforms
- Improve website performance, page speed, mobile responsiveness, and user experience
- Support SEO implementation including technical SEO, on page optimisation, metadata, and structured content
- Support AI optimisation initiatives including GEO and AEO to improve visibility on AI search platforms
- Build high performing landing pages in collaboration with marketing, content, and design teams
- Review and improve user journeys to support enquiry generation and application conversion
- Assist with website analytics, advanced tracking setups, tagging, and reporting
- Support integration of enquiry forms, CRM tracking, and conversion tools
- Ensure website content and campaign pages are updated accurately and in line with brand and compliance
- Troubleshoot frontend issues and coordinate with technical teams
Requirements
- Strong coding knowledge for website development and optimisation
- Experience with SEO implementation including technical SEO, on page optimisation, and structured content
- Familiarity with SEO tools like Semrush
- Understanding of UI/UX principles and mobile responsiveness
- Experience with website analytics and tracking setups
- Ability to work with digital marketing, content, and design teams
Full Job Posting
Role Overview
- The Frontend Developer (SEO & AI Optimisation) will support the development, optimisation, and continuous improvement of the university website, landing pages, and digital user journeys to contribute to student recruitment growth.
- The role will focus on website performance, frontend development, search engine optimisation, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), AI search optimisation, conversion led landing pages, technical improvements, and digital initiatives.
Principal Duties and Accountability
- Support the development, maintenance, and optimisation of website pages, campaign landing pages, and digital recruitment platforms using strong coding knowledge.
- Improve website performance, page speed, mobile responsiveness, and overall user experience across key digital touchpoints by applying strong UI/UX principles.
- Support SEO implementation, including technical SEO, on page optimisation, metadata, structured content, and search friendly page development leveraging industry standard SEO tools like Semrush.
- Support AI optimisation initiatives, including GEO and AEO, to improve the university's visibility across emerging AI search platforms, AI tools, and answer based search experiences.
- Work closely with the digital marketing, content, design, and recruitment teams to build high performing landing pages that support campaign conversion.
- Review and improve user journeys across the website to support enquiry generation, application conversion, and student engagement.
- Assist with website analytics, advanced tracking setups, tagging, and reporting to support data led digital improvements.
- Support the integration of enquiry forms, CRM related tracking, call to action buttons, and other conversion tools across landing pages and campaign assets.
- Ensure website content and campaign pages are updated accurately, consistently, and in line with brand and compliance requirements.
- Troubleshoot frontend issues and coordinate with internal or external technical teams where required.
- Provide general digital and technical support to the Student Recruitment and Digital Marketing team.
- Any other duties related to the post as determined by the relevant line manager.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Middlesex University Dubai
Assistant - Quality Assurance
Dubai, UAE
Middlesex University Dubai seeks a Quality Assurance Assistant to support student feedback systems, reporting, and quality processes. The role requires a relevant degree, strong administrative and analytical skills, and
Lecturer/ Senior Lecturer in Operations & Supply Chain Management
Dubai, UAE
Middlesex University Dubai seeks an experienced academic in Operations & Supply Chain Management to lead research, teaching, and knowledge transfer. The role requires a postgraduate degree (normally doctorate) and a stro
Assistant - Quality Assurance
Dubai, UAE
Principal Duties and Accountability Student Feedback Principal responsibilities include but are not limited to: Using appropriate technological resources to collect, store, anal...
Assistant - Quality Assurance
Dubai, UAE
Middlesex University Dubai is hiring a Quality Assurance Assistant to support student feedback systems, reporting, and quality processes. The role requires a relevant degree, strong administrative skills, and proficiency
Communications and Content Executive
Dubai, UAE
Middlesex University Dubai seeks a creative Communications and Content Executive to create compelling content across multiple channels, manage media relations, and support student recruitment goals. Requires proven exper
Assistant Manager – Digital Marketing & Campaigns
Dubai, UAE
Middlesex University Dubai seeks an Assistant Manager to lead digital marketing strategy and multi-channel campaigns. The role requires 5+ years of experience in digital marketing, paid media, SEO, and marketing automati
Graduate Research Assistant
Dubai, UAE
Middlesex University Dubai is seeking a Graduate Research Assistant to support research on urban heat analysis and AI for resilient cities. Responsibilities include deploying field sensors, processing satellite data, dev
Postdoctoral Researcher - AI for Urban Heat & Human Resilience: Smarter Risk Intelligence for a Future-Ready Dubai
Dubai, UAE
Job Description We are seeking a highly skilled and motivated Postdoctoral Researcher to support the project: “AI for Urban Heat & Human Resilience: Smarter Risk Intelligence for a Future-Ready Dubai.” Dubai’s rapid urba
Assistant - Quality Assurance
Dubai, UAE
Lecturer/ Senior Lecturer in Operations & Supply Chain Management
Dubai, UAE
Assistant - Quality Assurance
Dubai, UAE
Assistant - Quality Assurance
Dubai, UAE
Communications and Content Executive
Dubai, UAE
Assistant Manager – Digital Marketing & Campaigns
Dubai, UAE
Graduate Research Assistant
Dubai, UAE
Postdoctoral Researcher - AI for Urban Heat & Human Resilience: Smarter Risk Intelligence for a Future-Ready Dubai
Dubai, UAE