Assistant Manager – Digital Marketing & Campaigns
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Key skills for this role
About the Role
Middlesex University Dubai seeks an Assistant Manager to lead digital marketing strategy and multi-channel campaigns. The role requires 5+ years of experience in digital marketing, paid media, SEO, and marketing automation to drive student recruitment and brand growth.
Key Skills for This Role
Responsibilities
- Support the development and execution of the university’s digital marketing and campaign strategy aligned to institutional recruitment and brand objectives
- Identify and implement innovative digital marketing approaches, platforms, tools, and technologies to enhance performance and engagement
- Lead the planning, execution, and optimisation of integrated multi channel campaigns targeting prospective students, parents, schools, alumni, and other stakeholders
- Manage and optimise paid media campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, Display Networks, and other relevant platforms
- Oversee the performance and optimisation of the university website and associated digital properties
- Establish clear KPIs and performance benchmarks for all digital activity and produce regular performance reports
- Collaborate with internal departments and manage relationships with external agencies, media partners, and technology providers
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related discipline
- Minimum 5+ years' experience in digital marketing and campaign management
- Demonstrable experience managing integrated digital campaigns from strategy through to execution and optimisation
- Strong expertise in paid media, SEO, SEM, social media advertising, email marketing, CRM, and marketing automation
- Proven track record of delivering measurable business outcomes and ROI
- Experience managing marketing budgets and external agencies
- Advanced knowledge of Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and reporting platforms
- Experience using CRM and marketing automation systems
Full Job Posting
Key Responsibilities
- Support the development and execution of the university’s digital marketing and campaign strategy
- Identify and implement innovative digital marketing approaches, platforms, tools, and technologies
- Stay ahead of digital trends, industry developments, AI applications, and emerging technologies
- Drive a culture of continuous testing, optimisation, and innovation across all digital channels
Campaign Planning & Management
- Lead the planning, execution, and optimisation of integrated multi channel campaigns
- Develop and manage campaign calendars aligned with recruitment cycles and strategic priorities
- Ensure campaigns are audience focused, insight driven, and aligned with key business objectives
- Oversee campaign budgets to maximise performance and return on investment
Performance Marketing
- Manage and optimise paid media campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, Display Networks
- Implement audience segmentation, remarketing, lead nurturing, and conversion focused strategies
- Drive lead generation and conversion performance through continuous campaign optimisation
- Monitor and improve cost per lead, cost per acquisition, conversion rates, and overall campaign effectiveness
Digital Channel Management
- Oversee the performance and optimisation of the university website and associated digital properties
- Work closely with content, design, and development teams to improve user experience and conversion pathways
- Ensure best practice implementation across SEO, SEM, email marketing, marketing automation, content marketing, and social media
- Support website development projects, landing page optimisation, and digital user journeys
Data, Analytics & Reporting
- Establish clear KPIs and performance benchmarks for all digital activity
- Analyse campaign and channel performance using data and insights to inform decision making
- Produce regular performance reports and dashboards for senior stakeholders
- Demonstrate and communicate campaign ROI, attribution, and contribution to recruitment and business objectives
- Utilise tools such as Google Analytics 4, Looker Studio, CRM platforms, marketing automation systems, and other analytics solutions
Stakeholder Management
- Collaborate with internal departments including Recruitment, Admissions, Academic Schools, Events, and Communications
- Manage relationships with external agencies, media partners, and technology providers
- Provide digital marketing expertise and recommendations to internal stakeholders
- Support the professional development of colleagues through knowledge sharing and best practice guidance
Person Specification Essential Experience
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related discipline
- Minimum 5+ years' experience in digital marketing and campaign management
- Demonstrable experience managing integrated digital campaigns from strategy through to execution and optimisation
- Strong expertise in paid media, SEO, SEM, social media advertising, email marketing, CRM, and marketing automation
- Proven track record of delivering measurable business outcomes and ROI
- Experience managing marketing budgets and external agencies
- Advanced knowledge of Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and reporting platforms
- Experience using CRM and marketing automation systems
Knowledge & Skills
- Expert understanding of digital marketing best practices and emerging trends
- Strong analytical and data interpretation skills
- Ability to translate insights into actionable strategies
- Excellent project management and organisational abilities
- Commercially focused with strong financial and ROI awareness
- Exceptional communication and stakeholder management skills
- Ability to work under pressure and manage multiple priorities simultaneously
- Strong presentation and reporting capabilities
Personal Attributes
- Forward thinking and highly innovative
- Results driven and motivated by achieving ambitious targets
- Proactive, energetic, and self motivated
- Strategic thinker with strong execution capability
- Highly accountable with a focus on measurable outcomes
- Adaptable and comfortable operating in a rapidly changing digital landscape
- Collaborative team player with a positive and solution focused mindset
- Passionate about continuous learning and professional development
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