Field Marketing Specialist

Overview

Responsibilities

• Vendor Sourcing & Management: Find, vet, and manage the vendors that bring events to life.
• Contracts, POs & Budget Administration: Coordinate with Procurement, Legal, Finance, and vendors to move contracts and purchase orders forward, track approvals, and keep spend aligned to budget.
• Program Logistics & Production: Own the shipping, swag, and promotional execution, the physical work that makes an event actually happen.
• Brand & Creative Coordination: Partner with Brand, Design, Content, and Web, in conjunction with the respective FMM, to manage event graphics, booth assets, promotional materials, registration pages, and production timelines.
• SFDC Campaign Operations: Own campaign setup, registration, lead uploads, routing, and communications, the operational backbone of every campaign.
• On-Site Event Execution: Be the steady hand running the show in the room when necessary, in support of FMMs.
• Budget Tracking & Reconciliation: Know where every dollar went and be able to say so.
• Reporting & Wrap Decks: Turn raw event data into a clean, digestible summary FMMs can hand to leadership.
• Process Improvement: Maintain templates, documentation, vendor resources, and repeatable event workflows that improve consistency and help the team scale.
• Travel: Manage assigned events on-site, supporting priority programs across the regional portfolio as needed.

Requirements

• Relevant Experience: 2-4 years in event operations, field marketing, marketing operations, or a similar coordination-heavy role.
• Multitasking Under Load: Comfortable juggling multiple vendors, budgets, and deadlines at once without dropping a ball.
• Tool Fluency: Working knowledge of (or eagerness to learn) SFDC, Airtable, Cvent, and SplashThat.
• Detail Orientation: The kind of person who notices the swag order is short before it becomes a problem.
• Composure On-Site: Calm under pressure; events don’t run on a script.
• Strong Communication: Strong written communication for cross-functional coordination with Ops, Content, Digital, Web, and Brand.
• Service Mindset: A strong service mindset with the ability to manage expectations across multiple internal stakeholders.
• Independent Execution: Able to work independently while keeping program owners informed.
• Travel Flexibility: Able to travel approximately 25–40%, including occasional evenings and weekends, based on the event calendar.

Benefits

• Freshworks offers multiple options for dental, medical, vision, disability, and life insurance.
• Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered.
• Freshworks also offers adoption and parental leave benefits.

Compensation

• The annual base salary range for this position is $100,000 - $125,000 Base Salary.
• Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level.
• Bonus/equity may be available.

Workplace

• This is a hybrid role with onsite expectations of 3 days a week onsite (Tuesday - Thursday) at our San Mateo, CA headquarters.