Executive Personal Brand & Communications Manager
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Key skills for this role
About the Role
We seek an experienced Executive Personal Brand & Communications Manager to support a senior leader in building, protecting and amplifying their professional profile. You will drive strategic personal brand work, manage media and communications, create content, engage stakeholders, and mitigate reputation risk.
Key Skills for This Role
Responsibilities
- Develop and deliver a personal brand plan aligned to the senior leader's objectives, values and priorities
- Develop and execute a LinkedIn growth strategy to position senior leader as a recognized industry thought leader
- Optimize the senior leader's LinkedIn profile for visibility and credibility
- Manage LinkedIn newsletters, articles, polls, and other platform features
- Manage and grow presence across owned channels and advise on channel selection and content cadence
- Draft, edit and approve speeches, articles, LinkedIn posts, op eds, talking points and executive messages
- Coordinate communications requests, manage inbox priorities and ensure consistent external messaging
- Identify and secure media, speaking and thought leadership opportunities; prepare briefings and support media training
- Build relationships with journalists, influencers, thought leaders and internal stakeholders to amplify the profile
- Monitor coverage and produce regular reputation and engagement reports with recommended actions
- Manage reputational risks and coordinate rapid response communications with corporate communications and legal teams
- Oversee content production with designers, videographers and photographers to meet brand and quality standards
Requirements
- Bachelor's degree in Communications, Journalism, Marketing, Public Relations or related discipline
- Minimum 5 years' experience in executive communications, personal branding, PR or senior content roles
- Experience supporting C suite or high profile individuals is essential
- Proven ability to create engaging long and short form content across digital and print channels
- Strong media relations experience and an established network preferred
- Excellent written and verbal communication with meticulous attention to tone, accuracy and detail
- Strong judgement, discretion and ability to handle sensitive information confidentially
- Experience with social media tools, analytics platforms and content scheduling systems
- Ability to prioritise competing demands, work under pressure and adapt to changing priorities
- Strong stakeholder management skills with ability to influence at senior levels
Full Job Posting
Job Overview
- We seek an experienced, highly organised Executive Personal Brand & Communications Manager to support a senior leader in building, protecting and amplifying their professional profile.
- You’ll drive strategic personal brand work, manage proactive media and communications, create high quality content, engage stakeholders and help mitigate reputation risk.
- You’ll be a confident, discreet communicator who can operate quickly in a complex, high profile environment.
Key Responsibilities
- Develop and deliver a personal brand plan aligned to the senior leader’s objectives, values and priorities.
- Develop and execute a LinkedIn growth strategy to position senior leader as a recognized industry thought leader.
- Optimize the senior leader's LinkedIn profile for visibility and credibility.
- Manage LinkedIn newsletters, articles, polls, and other platform features.
- Manage and grow presence across owned channels and advise on channel selection and content cadence.
- Draft, edit and approve speeches, articles, LinkedIn posts, op eds, talking points and executive messages.
- Coordinate communications requests, manage inbox priorities and ensure consistent external messaging.
- Identify and secure media, speaking and thought leadership opportunities; prepare briefings and support media training.
- Build relationships with journalists, influencers, thought leaders and internal stakeholders to amplify the profile.
- Monitor coverage and produce regular reputation and engagement reports with recommended actions.
- Manage reputational risks and coordinate rapid response communications with corporate communications and legal teams.
- Oversee content production with designers, videographers and photographers to meet brand and quality standards.
Requirements
- Bachelor’s degree in Communications, Journalism, Marketing, Public Relations or a related discipline.
- Minimum 5 years’ experience in executive communications, personal branding, PR or senior content roles; experience supporting C suite or high profile individuals is essential.
- Proven ability to create engaging long and short form content across digital and print channels.
- Strong media relations experience and an established network preferred.
- Excellent written and verbal communication with meticulous attention to tone, accuracy and detail.
- Strong judgement, discretion and the ability to handle sensitive information confidentially.
- Experience with social media tools, analytics platforms and content scheduling systems.
- Ability to prioritise competing demands, work under pressure and adapt to changing priorities.
- Strong stakeholder management skills with the ability to influence at senior levels.
- Flexible approach to working hours to support events and international engagements when required.
Preferred
- Experience in corporate or technology sectors.
- Media training, crisis communications or public affairs experience.
- Familiarity with content production tools (basic video editing, audio recording) and CMS platforms.
- Postgraduate qualification in communications, marketing or a related field.
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