Executive - CRM (Marketing)

Role Summary

Crm Campaign Management

• Execute CRM campaigns across multiple channels including email, SMS/WhatsApp, and push notifications.
• Assist in planning and scheduling campaigns aligned with marketing calendars and business objectives.
• Ensure accurate audience segmentation and timely campaign delivery.
• Monitor campaign performance and suggest improvements for better engagement and conversions.

Crm Platform & Data Management

• Support day-to-day operations of CRM and customer data platforms (CDP).
• Ensure data accuracy, hygiene, and proper segmentation within the CRM system.
• Coordinate with internal teams and external vendors for smooth platform operations and integrations.
• Assist in setting up automation workflows and customer journey triggers.

Loyalty Program Support

• Support the execution and day-to-day management of the loyalty program.
• Assist in managing rewards, offers, and customer communications related to loyalty initiatives.
• Track loyalty performance metrics such as enrollments, redemptions, and repeat purchases.
• Help in benchmarking competitor loyalty programs and suggesting enhancements.

Customer Insights & Reporting

• Analyze CRM data to identify trends, customer behavior, and engagement patterns.
• Prepare regular reports on key metrics such as retention rate, campaign performance, and customer engagement.
• Provide actionable insights to improve targeting and personalization strategies.

Cross-Functional Coordination

• Work closely with Marketing, Retail, E-commerce, and IT teams to ensure seamless campaign execution.
• Coordinate with creative and content teams to ensure consistent brand messaging.
• Liaise with external agencies and vendors when required