Event & Exprience Marketing Professional

Introduction

Your Role And Responsibilities

Responsibilities

• As a Client Experience Marketing Event Strategist, you will partner across various teams to design and deliver events that connect audiences to IBM's innovation, driving engagement into measurable business outcomes.
• You will balance strategic thinking, flawless operational management, and a passion for delivering exceptional attendee experiences to drive IBM growth.
• Your primary responsibilities will include:
• Develop Event Strategies: Partner with demand generation, field marketing, and partner acceleration teams to define event objectives, target audiences, and success metrics that align to business goals.
• Design Client Journeys: Develop integrated event experiences, including branding, content, and engagement strategies, focused on capturing and converting client interest into pipeline and revenue.
• Execute Events: Manage all end-to-end event processes and tools, ensuring alignment with IBM's standards for audit, legal, and financial compliance.
• Optimize Performance: Maintain a relentless focus on post-event performance, leveraging a robust Response Lead Management (RLM) plan to ensure consistent pre- and post-event follow-up across field and sales teams.
• Analyze Results: Analyze event results, extract performance insights, and apply data-driven learnings to enhance future event strategy and impact.

Required Technical And Professional Expertise

• Event Strategy Development: Exposure to developing event strategies that drive business outcomes, including defining event objectives, target audiences, and success metrics.
• Integrated Event Experience: Experience working with branding, content, and engagement strategies to create integrated event experiences that capture and convert client interest.
• Event Process Management: Exposure to managing end-to-end event processes and tools, ensuring alignment with organizational standards for audit, legal, and financial compliance.
• Performance Analysis: Experience working with data analysis to extract performance insights and apply data-driven learnings to enhance future event strategy and impact.
• Response Lead Management: Exposure to leveraging Response Lead Management (RLM) plans to ensure consistent pre- and post-event follow-up across teams.

Preferred Technical And Professional Experience

• Event Technology Platforms: Exposure to utilizing event technology platforms to streamline event processes, enhance attendee experiences, and drive business outcomes.
• Data Analysis Tools: Experience working with data analysis tools to extract performance insights, track key metrics, and inform future event strategies.
• Marketing Automation Systems: Exposure to leveraging marketing automation systems to optimize event promotion, registration, and follow-up processes.