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Event Director - East Africa Cluster

dmg events
, UAE
Full Time
Director
4 weeks ago
P&L ManagementEvent StrategySales LeadershipStakeholder ManagementBrand ManagementMarketing Strategy
Free

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P&L ManagementEvent StrategySales Leadership
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About us

  • dmg events is an international exhibitions and publishing company, attracting more than 650,000+ visitors to 115+ exhibitions annually.
  • Part of the Daily Mail Group Trust (DMGT), a multinational portfolio with total revenues of £2bn.

Job Purpose

  • To lead, grow, and deliver a portfolio of events, driving long term growth, commercial performance, and industry impact.
  • Full P&L accountability, including international and local sales delivery.
  • Acts as strategic leader ensuring cross functional alignment and adapting event brands to local market needs.

Event Strategy and Leadership

  • Lead overall event strategy, ensuring long term growth, market relevance, and competitive positioning.
  • Develop and maintain a 3 year strategic plan for each event and market outlook.
  • Use data, market intelligence, and customer feedback to shape event direction.
  • Drive sustainable event growth, audience impact, and commercial performance.
  • Ensure cross functional alignment across Sales, Marketing, PR, Content, and Operations teams.
  • Lead and facilitate regular event meetings to ensure alignment on objectives and performance.

P&L Management

  • Own and manage full event P&L, including revenue delivery, cost control, and profitability.
  • Set, manage, and deliver event budgets and financial targets.
  • Monitor event performance against budget through regular reviews.
  • Establish monthly forecasting processes to determine projected event outcomes.
  • Provide accurate and timely reporting of event KPIs, forecasts, and financial performance.
  • Liaise with Finance to meet all financial reporting requirements.
  • Achieve revenue and contribution targets in line with approved budgets.
  • Ensure billing and collections are completed per contractual agreements.

Commercial Leadership

  • Drive total sales performance across the event portfolio with internal teams, agents, and local channels.
  • Execute agreed sales and sponsorship strategies to achieve commercial objectives.
  • Participate in meetings and negotiations with key customers, sponsors, and stakeholders.
  • Monitor sales performance and ensure accurate reporting through Salesforce.
  • Deliver revenue targets by both value and volume.
  • Support development of new revenue streams and sponsorship opportunities.

Stakeholder and Partner Management

  • Build and maintain strategic relationships with government bodies, industry associations, partners, and key stakeholders.
  • Strengthen event's market position through effective stakeholder engagement.
  • Ensure partnerships contribute to both commercial success and industry influence.

Brand Management & Market Adaptation

  • Ensure event brands align with wider portfolio strategy while adapting to local market requirements.
  • Oversee event positioning, messaging, value propositions, and market specific branding.
  • Drive exhibitor retention, audience growth, and market leadership.
  • Oversee development of relevant content programmes, event features, and marketing initiatives.
  • Ensure event offerings remain aligned with industry trends and customer needs.

Marketing

  • Oversee development and execution of event marketing strategy and objectives.
  • Work closely with Senior Marketing Manager to increase visitor attendance and audience quality.
  • Ensure event websites remain up to date and aligned with brand standards.
  • Oversee database growth and development in collaboration with database management team.
  • Monitor marketing performance and ensure campaigns deliver measurable results against KPIs.

Business Development

  • Identify and develop new event concepts, launches, and vertical extensions within existing portfolio markets.
  • Evaluate market opportunities, gaps, and customer demand to drive portfolio growth.
  • Develop business cases and recommendations for new event initiatives.

Operational Delivery

  • Oversee all operational planning and preparations to ensure successful event delivery.
  • Ensure events are delivered to highest standards of quality, safety, and customer satisfaction.
  • Work closely with Operations teams to ensure timelines, budgets, and service levels are achieved.
  • Monitor event execution and implement continuous improvements.
  • Ensure all event activities comply with company policies and operational standards.

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