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Email Marketing Manager
Café de Palma
Abu Dhabi, UAE
Full Time
Senior
Remote
2 weeks ago
Email MarketingMarketing AutomationAudience SegmentationCampaign OptimizationA/B TestingAnalytical Skills
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Email MarketingMarketing AutomationAudience Segmentation
About the Role
A customer-focused organization is seeking an experienced Email Marketing Manager to lead strategy, execution, and optimization of email marketing programs. The role involves managing campaigns, marketing automation, audience segmentation, and performance analytics to drive engagement and revenue.
Key Skills for This Role
Email MarketingMarketing AutomationAudience SegmentationCampaign OptimizationA/B TestingAnalytical Skills
Responsibilities
- Develop and implement email marketing strategies aligned with organizational objectives and revenue targets
- Plan, create, execute, and optimize email campaigns, newsletters, and automated customer journeys
- Develop audience segmentation, personalization, and lifecycle marketing strategies
- Manage marketing automation workflows, lead nurturing programs, and trigger based campaigns
- Collaborate with CRM, content, design, sales, and analytics teams to deliver integrated campaigns
- Monitor campaign performance using KPIs including open rates, CTR, conversion rates, and ROI
- Conduct A/B testing on subject lines, content, templates, and send times
- Ensure email deliverability, sender reputation, data quality, and compliance with privacy regulations
- Prepare campaign reports, dashboards, and strategic recommendations for senior leadership
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or related field preferred
- Professional certifications in Email Marketing, Marketing Automation, or equivalent advantageous
- 5+ years of experience in email marketing, CRM marketing, lifecycle marketing, digital marketing, or marketing automation roles
- 2+ years of experience managing enterprise email marketing programs or automation platforms preferred
- Strong understanding of email marketing strategy, customer segmentation, personalization, marketing automation, and campaign optimization
- Experience with platforms such as HubSpot, Mailchimp, Salesforce Marketing Cloud, Adobe Campaign, Klaviyo, Marketo, or similar
- Strong analytical, project management, problem solving, and strategic thinking skills
- Excellent communication, collaboration, leadership, and stakeholder management abilities
- Ability to analyze campaign data and translate insights into measurable business improvements
- Ability to work independently in a remote environment
Full Job Posting
About Us
- We are a customer focused organization committed to delivering personalized digital experiences.
- Our teams collaborate across marketing, CRM, sales, customer success, analytics, and technology.
Key Responsibilities
- Develop and implement email marketing strategies aligned with organizational objectives and revenue targets.
- Plan, create, execute, and optimize email campaigns, newsletters, and automated customer journeys.
- Develop audience segmentation, personalization, and lifecycle marketing strategies.
- Manage marketing automation workflows, lead nurturing programs, and trigger based campaigns.
- Collaborate with CRM, content, design, sales, customer success, product, and analytics teams.
- Monitor campaign performance using KPIs including open rates, CTR, conversion rates, and ROI.
- Conduct A/B testing on subject lines, content, templates, and send times.
- Ensure email deliverability, sender reputation, data quality, and compliance with privacy regulations.
- Prepare campaign reports, dashboards, and strategic recommendations for senior leadership.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or related field preferred.
- Professional certifications in Email Marketing, Marketing Automation, or equivalent advantageous.
- 5+ years of experience in email marketing, CRM marketing, lifecycle marketing, digital marketing, or marketing automation roles.
- 2+ years of experience managing enterprise email marketing programs or automation platforms preferred.
- Strong understanding of email marketing strategy, customer segmentation, personalization, marketing automation, and campaign optimization.
- Experience with platforms such as HubSpot, Mailchimp, Salesforce Marketing Cloud, Adobe Campaign, Klaviyo, Marketo, or similar.
- Strong analytical, project management, problem solving, and strategic thinking skills.
- Excellent communication, collaboration, leadership, and stakeholder management abilities.
- Ability to analyze campaign data and translate insights into measurable business improvements.
- Ability to work independently in a remote environment.
What We Offer
- Fully remote work opportunity within the United Arab Emirates.
- Competitive compensation package.
- Professional development and digital marketing leadership growth opportunities.
- Exposure to CRM transformation, customer engagement, marketing automation, and growth marketing initiatives.
- Flexible and collaborative work environment.
- Supportive culture focused on innovation, customer excellence, collaboration, and continuous improvement.
- Opportunity to shape customer communication strategies and drive measurable business growth.
- Clear career progression within email marketing, CRM leadership, lifecycle marketing, digital strategy, and executive management functions.
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