EEMEA Marketing Manager -TMTT
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Key skills for this role
About the Role
Develop and execute regional marketing plans, lead product launches, engage stakeholders, manage budgets, and require strong project management and marketing experience.
Key Skills for This Role
Full Job Posting
Strategic & Market Development
- Develop and execute annual regional marketing plans aligned with global strategy and local market maturity
- Adapt global strategies to capture opportunities and address access, reimbursement, and adoption barriers
- Drive market and therapy development initiatives in emerging and early adoption countries (education, awareness, care pathway development, stakeholder engagement)
- Analyze market, clinical, and competitive data to prioritize countries and guide portfolio and investment decisionsbr>
Product Launch & Commercialization
- Lead major product launches from pre launch readiness to full commercialization
- Develop comprehensive launch strategies, messaging, and tactical plans as part of the regional portfolio marketing approach, adapted to local regulatory, clinical, and commercial realities.
- Ensure Salesforce readiness (value messaging, competitive positioning, launch tools)
- Develop the regional clinical and value narrative supporting product adoption in complex healthcare systems. br>
Stakeholder & Kol Engagement
- Build and maintain strong relationships with Key Opinion Leaders (KOLs) to inform portfolio marketing launch strategy, clinical positioning, and market insights.
- Collaborate closely with clinicians, hospital administrators, and other stakeholders to understand adoption drivers and barriers.
- Partner with regional sales, clinical specialists, governmental affairs, health economics, and training teams to ensure aligned portfolio marketing execution.
Portfolio Marketing Materials, Compliance & Congress
- Tailor regional portfolio marketing materials, programs, and campaigns supporting product launches and ongoing commercialization.
- Drive portfolio marketing collateral and, when appropriate, patient materials through all required legal, regulatory, and compliance approval processes.
- Lead major projects related to Congress Management, ensuring strong regional presence and alignment with portfolio marketing strategic priorities.
Budget & Project Management
- Manage regional portfolio marketing budgets related to product lines, campaigns, and projects.
- Lead and coordinate complex cross-functional projects in a fast-paced, matrix environment.
- Monitor performance and adjust portfolio marketing plans dynamically based on market feedback and results.
- Understand the basics of P&L management.
- Work in close collaboration and alignment with the Professional Education team to ensure effective and safe use of Edwards products.
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