{bc}
Apply
linkedin

E-Commerce and Loyalty Director

KFC
Dubai, UAE
Full Time
Director
Hybrid
4 weeks ago
Loyalty Program StrategyCRMPersonalizationDigital CommerceData AnalyticsAdobe Experience Cloud
Free

Job Fit Check

Base Career helps you apply smarter for this job.

?%
Ready to Scan

Key skills for this role

Loyalty Program StrategyCRMPersonalization
Smart Apply

Full Job Posting

Role Overview

  • This is an exciting opportunity to drive innovation and growth at KFC MENAPAKT FZ LLC.
  • As the E Commerce & Loyalty Director, you will own and lead the loyalty and e commerce agenda, setting the vision and strategy for a bold transformation.

Responsibilities

  • Define and Lead the Loyalty Strategy (25%): Own the loyalty strategy end to end and set the vision for customer engagement and commercial growth.
  • Secure Franchisee Buy In & Loyalty Adoption (20%): Build the business case and win franchisee investment market by market.
  • Drive Ecommerce & Owned Channel Growth (20%): Define and lead the unified digital commerce vision across web, app, drive thru, and kiosk.
  • Set the Personalization & Lifecycle Strategy (15%): Define the personalization strategy and the segmentation and lifecycle framework.
  • Set the Platform, Data & Measurement Direction (15%): Set the reference architecture for the loyalty platform and the identity layer.
  • Lead the Team & Align Stakeholders (5%): Build and inspire a high performing team and agency partners.

Specialized/Technical Knowledge/Skills

  • Strategic Vision & Leadership: Deep loyalty expertise with proven track record of scaling best in class loyalty programmes.
  • Technology & Martech Expertise: Strong understanding of Martech and analytics ecosystem (GA360, CDPs, Adobe Experience Cloud, Firebase).
  • Data & Analytics Leadership: Strong command of data strategy including customer segmentation models (RFM, CLV), predictive analytics.
  • Team Leadership & Stakeholder Management: Charismatic communicator with strong executive presence.
  • Soft Skills & Personal Attributes: Visionary yet grounded, collaborative leader, culturally intelligent.

Qualification & Prior Experience

  • 12+ years of progressive leadership in loyalty, CRM, or digital commerce roles, preferably in QSR, retail, or FMCG.
  • Tertiary qualification in Marketing, Business, or Technology; MBA or postgraduate studies preferred.
  • Proven track record scaling loyalty programmes that deliver measurable customer and commercial impact across multi unit franchise or regional markets.
  • Proven experience operating across culturally diverse, multi market environments.
  • Comfortable bridging the gap between technical teams and commercial stakeholders.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at KFC

Senior Development Manager

Dubai, UAE

2 weeks agoFull Time

Director E Commerce MENAPAKT and CCA

Dubai, UAE

1 months agoFulltime