Director, Sales

Company Description** **About Faena

Job Description** **The Role

Sales Strategy & Commercial Leadership

• Develop and execute a comprehensive sales strategy aligned with FAENA Wadi Safar’s brand vision, commercial objectives, and long-term positioning as a landmark luxury destination.
• Provide sharp market insight, sales forecasting, and strategic recommendations to guide decision-making and drive revenue growth across all segments.
• Partner with senior leadership and ownership to define sales KPIs, targets, and performance frameworks that support sustainable commercial success.

Pre-Opening Readiness

• Lead pre-opening sales planning, including segmentation strategy, key account mapping, and revenue-generating initiatives ahead of launch.
• Build and structure all sales processes, systems, and pipelines to ensure readiness for opening and rapid market penetration.
• Collaborate closely with project, marketing, and revenue teams to align pre-opening commercial activity with brand storytelling and positioning.

Account Development & Market Expansion

• Establish and grow strong relationships with UHNW individuals, VIP clients, luxury travel designers, and global consortia including Virtuoso, Serandipians, and AMEX FHR.
• Drive proactive engagement with high-value leisure, corporate, and MICE segments across established and emerging luxury markets.
• Develop a strong global network of luxury travel advisors, DMCs, and strategic partners to position FAENA Wadi Safar as a must-experience destination.

Reporting, Forecasting & Commercial Insight

• Oversee accurate and timely sales reporting, forecasting, and performance tracking across all segments.
• Deliver clear, data-driven insights on market trends, competitor activity, and business performance to inform strategic direction.
• Ensure full alignment with revenue management and finance teams to optimize pricing strategy and business mix.

Operational Sales Excellence

• Implement structured sales processes, account management disciplines, and performance tracking mechanisms to drive efficiency and results.
• Monitor pipeline development, conversion ratios, and key account performance to ensure consistent delivery against targets.
• Collaborate with revenue management and operations teams to align demand generation with operational capacity and brand promise.

Team Leadership & Development

• Build, lead, and inspire a high-performing sales team rooted in excellence, storytelling, and deep luxury market understanding.
• Foster a culture of accountability, ambition, and collaboration, with a strong emphasis on professional growth and continuous learning.
• Support talent development and succession planning, with a focus on developing strong regional and Saudi national leadership capability.

Qualifications** **Who You Are

• A senior commercial leader with extensive experience in ultra-luxury hospitality, destination resorts, or complex mixed-use developments.
• Proven track record in driving high-value sales strategies, pre-opening commercial planning, and building strong international account portfolios across luxury leisure, corporate, and MICE segments.
• Deep expertise in luxury travel ecosystems, including UHNW clientele, consortium partnerships (Virtuoso, Serandipians, AMEX FHR), and global travel trade networks.
• Strategic yet highly commercial, with a strong ability to translate market intelligence into actionable sales strategies and sustained revenue growth.
• A natural relationship builder and leader, able to influence senior stakeholders, inspire teams, and position a brand within highly competitive luxury markets.
• Fluent in English; additional languages, particularly Arabic, are a strong advantage.
• **Additional Information** **What’s in it for you...**
• Lots of opportunity to progress and switch it up as part of a global family of brands.
• Great healthcare, competitive salary, and some nice extra perks across the Ennismore family of brands!
• Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work
• The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture