Cluster Marketing and Communications Manager (Saudi National)

Company Description** **About Faena

Job Description** **The Role

Brand Strategy & Destination Positioning

• Define and execute the integrated marketing and communications strategy across the cluster
• Strengthen and protect brand positioning across all properties, ensuring consistency and alignment with ultra-luxury standards
• Develop destination storytelling that elevates awareness and desirability in key global markets
• Translate commercial and brand objectives into clear, impactful marketing plans and campaigns

Integrated Marketing & Campaign Execution

• Lead the planning and execution of 360° marketing campaigns across digital, social, PR, and offline channels
• Ensure alignment of all marketing activity with revenue, sales, and commercial objectives
• Oversee content development, creative direction, and brand messaging across all platforms
• Manage seasonal, tactical, and long-lead campaigns to drive demand and brand engagement

Public Relations & Communications

• Lead all external communications, media relations, and PR strategy across the cluster
• Build and maintain strong relationships with key media, influencers, and luxury travel partners
• Manage press coverage, brand reputation, and crisis communications where required
• Ensure consistent and compelling brand narrative across all external touchpoints

Digital, Social & Performance Marketing

• Oversee digital marketing strategy including website, SEO, CRM, email, and paid media
• Drive social media strategy to enhance brand engagement and audience growth
• Optimise digital performance to support direct bookings, lead generation, and brand awareness
• Collaborate with Revenue and Sales teams to align digital activity with commercial priorities

Commercial & Cross-Functional Collaboration

• Work closely with Revenue Management, Sales, and Operations to ensure fully aligned go-to-market strategies
• Support demand generation initiatives across pre-opening and operational phases
• Partner with external agencies, creative studios, and media partners to deliver best-in-class output
• Ensure all marketing activity contributes to broader commercial performance and destination growth

Team Leadership & Capability Building

• Lead and develop a high-performing cluster marketing and communications team
• Foster a culture of creativity, accountability, and excellence in execution
• Guide internal stakeholders and property teams on brand standards and marketing alignment
• Continuously evolve marketing capability, tools, and processes to enhance effectiveness and impact

Qualifications** **Who You Are

• A senior marketing and communications leader with extensive experience in ultra-luxury hospitality, destination resorts, or large-scale multi-property luxury clusters.
• Proven track record of developing and executing integrated marketing and communications strategies that drive brand visibility, commercial performance, and destination desirability across multiple luxury assets. Experienced in both pre-opening and operational environments, with a strong ability to build brands from concept through to market leadership.
• Deep expertise in luxury brand marketing, digital and performance marketing, PR, media relations, and content strategy, with a strong understanding of UHNW audiences, global luxury travel behaviour, and experience-led positioning.
• Strategic and commercially minded, with the ability to translate market insights, brand positioning, and commercial objectives into impactful campaigns that drive demand, strengthen brand equity, and support revenue performance.
• A confident cross-functional leader, experienced in partnering closely with Sales, Revenue, Operations, and external agencies to ensure fully integrated go-to-market strategies across all channels and touchpoints.
• A strong creative and commercial leader of people, able to build and inspire high-performing marketing teams, foster innovation, and ensure consistency of brand execution across all properties within the cluster.
• Fluent in English; additional languages, particularly Arabic, are a strong advantage.
• **Additional Information** **What’s in it for you...**
• Lots of opportunity to progress and switch it up as part of a global family of brands.
• Great healthcare, competitive salary, and some nice extra perks across the Ennismore family of brands!
• Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work
• The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture