Director of Digital Marketing
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
POSITION SUMMARY: Provides strategic leadership for all digital marketing, digital transformation, and patient engagement initiatives. Leads high-impact digital growth strategies to enhance patient acquisition, experience, and brand leadership.
Key Skills for This Role
Full Job Posting
Position Summary
Provides strategic leadership for all digital marketing, digital transformation, and patient engagement initiatives.
Leads high-impact digital growth strategies to enhance patient acquisition, experience, and brand leadership.
Statement Of Values
An employee of the American Hospital Dubai is expected to promote the mission and philosophy of the hospital by acting in a caring, courteous and confidential manner towards patients, visitors, colleagues and staff by performing their duties and responsibilities according to the expected standards in order to fully meet patient care needs.
Brand & Reputation
- Defines and leads enterprise digital marketing and transformation strategy aligned with organizational vision across all centers of excellence.
- Drives omnichannel patient acquisition, engagement, and retention strategies using data-driven insights.
- Oversees full digital ecosystem including websites, CRM, marketing automation, and integrations.
Growth & Partnerships
- Directs large-scale digital campaigns across SEO, SEM, PPC, social media, and content platforms.
- Drives patient experience enhancements through digital touchpoints and journey optimization.
- Builds strategic partnerships with global agencies, technology providers, and healthcare platforms.
Governance, Compliance & Risk
- Establishes governance frameworks for digital marketing performance, ROI, and KPI tracking.
- Works with Quality & Governance teams to integrate patient experience into performance indicators.
People & Financial Leadership
- Promotes a culture of accountability, creativity, and excellence.
- Manages budgets ensuring efficiency, ROI, and financial governance.
Qualifications & Skills
- Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
- Master’s Degree in Business Administration (MBA), Marketing, or Innovation preferred.
- Certifications in digital transformation, brand management, or customer experience preferred.
Professional Experience
- Minimum 10 years of progressive experience in digital marketing with at least 3 years in leadership roles.
- Proven track record in digital transformation and large-scale marketing initiatives.
- Knowledge of brand strategy, corporate communications, and reputation management in service-driven sectors.
- Knowledge of UAE healthcare regulations, accreditation standards, and patient experience frameworks.
- Skills in strategic planning, growth initiatives, and partnership development.
- Skills in digital transformation, CRM, marketing automation, and omnichannel engagement.
- Ability to influence and inspire at executive level, translating strategy into measurable outcomes.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at American Hospital Dubai
Supply Chain Director
Dubai, UAE
American Hospital Dubai is seeking a Supply Chain Director to lead all supply chain management functions, including daily operations, strategic initiatives, compliance, and contract management. The role requires a Bachel
Consultant Breast Radiologist
Dubai, UAE
American Hospital Dubai seeks a Consultant Breast Radiologist to join its Breast Care Program. The role involves performing and interpreting breast imaging, image-guided procedures, and participating in multidisciplinary
Group Financial Director
Dubai, UAE
American Hospital Dubai seeks a Group Financial Director to provide executive leadership and strategic oversight of financial operations. The role directs financial planning, budgeting, internal controls, and reporting w
Recruitment Manager - Physicians
Dubai, UAE
American Hospital Dubai is hiring a Recruitment Manager to oversee physician recruitment, licensing, and onboarding. The role involves strategic workforce planning, digitalisation of recruitment processes, and ensuring c
Patient Relations Executive - UAE Nationals
Dubai, UAE
American Hospital Dubai seeks a Patient Relations Executive to support patient registration, admission, and reception. The role involves clerical, cashier, and interpreter duties, ensuring a smooth patient experience. Ca
Call Center Agent
Dubai, UAE
American Hospital Dubai is seeking a Call Center Agent to handle patient scheduling and inquiries. The role requires a high school diploma, knowledge of customer service principles, basic computer literacy, and medical t
Staff Nurse - ICU
Dubai, UAE
American Hospital Dubai seeks a registered Staff Nurse for the ICU to provide direct patient care and coordinate care activities. Requires a nursing degree, current license, BCLS, and at least 2 years of critical care ex
Call Center Agent
Dubai, UAE
American Hospital Dubai seeks a Call Center Agent to handle patient scheduling and inquiries. The role requires strong customer service, computer literacy, and knowledge of medical terminology. Bilingual English and Arab
Supply Chain Director
Dubai, UAE
Consultant Breast Radiologist
Dubai, UAE
Group Financial Director
Dubai, UAE
Recruitment Manager - Physicians
Dubai, UAE
Patient Relations Executive - UAE Nationals
Dubai, UAE
Call Center Agent
Dubai, UAE
Staff Nurse - ICU
Dubai, UAE
Call Center Agent
Dubai, UAE