Director, Forma Industry Strategy

Lead the strategy for the Forma Industry Cloud and its GTM direction, setting priorities and guiding where we invest and differentiate

Leverage qualitative and quantitative data, along with AI and the tools available, to turn customer, market, competitive, and product signals into a clear point of view

Guide decisions on pricing, packaging, portfolio clarity, and adoption, so customers understand how Forma delivers value across planning, design, and delivery

Build the frameworks, briefs, and recommendations that help leadership make confident decisions

Be a strong evangelist for Forma inside Autodesk, building awareness, clarity, and momentum across teams

Represent Forma externally with customers, partners, and at industry events, building confidence in its direction

Capture and share customer stories and outcomes to demonstrate the platform's value and inspire adoption

Engage directly with customers and partners to test our approach and bring their feedback back into the organization

Partner closely with the Forma design product team to shape the product roadmap, bringing market, competitive, and customer insight into the discussion

Work with Autodesk's global strategy team to connect Forma's strategy to the company's broader Industry Cloud vision and portfolio

Align senior stakeholders across product, sales, marketing, customer success, and industry leadership on Forma's positioning, priorities, and execution

Establish a clear operating rhythm so strategy, messaging, and field execution stay connected

A strategic leader with exceptional business acumen and a proven track record of shaping and executing go-to-market strategies

Strong understanding of market dynamics, customer needs, competitive landscapes and the opportunities for digital transformation in the AEC industry

Comfortable engaging with senior executives, customers, and partners as a trusted advisor and thought leader

Experienced with cloud platforms, data-driven workflows, or AI-enabled solutions in the AEC context and passionate about technology's role in advancing workflows for the built environment

Proven experience leading teams and driving results in a matrixed environment through cross-functional collaboration with Product, Sales, Marketing, and Business teams

Demonstrated ability to communicate complex concepts clearly and persuasively to executive and external audiences

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