Director, Engagement Strategy

As our department scales, we are seeking a Director of Engagement Strategy to lead high-impact initiatives that connect more people to care through thoughtful, data-informed marketing.

Reporting directly to the Senior Director, Customer Marketing, you will drive strategic member communication programs across our book of business, with special attention paid to our largest, most complex accounts.

You will manage a team of 7 Engagement Strategy Managers, acting as a player-coach who elevates the team's focus from execution to high-value strategic consulting and operational excellence.

In this role, you will transform customer engagement by shifting employers from basic benefits promotion to embedding Lyra’s marketing within their broader operational and business goals.

You will partner cross-functionally with Customer Success, Operations, Product & Brand Marketing, Analytics, and Finance to build scalable frameworks that meet customer needs, drive Net Revenue Retention (NRR), and help Lyra scale efficiently.

Annual salary is only one part of an employee’s total compensation package at Lyra.

We also offer generous benefits that include:

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid parental leave
• 401K with up to 3% matching
• Monthly tech allowance
• We like to spread joy throughout the year with well-being perks and activities, surprise swag, regular community celebration…and more!

We can’t wait to meet you.

• Team Leadership & Coaching: Manage and mentor a team of 7 marketing professionals. Provide clear guardrails and accountability to help them build data-driven consulting skills and lead high-level account strategy.
• Strategic Planning & Scale: Own the annual strategy, budget, and quarterly initiatives for your team. Turn individual account successes into repeatable playbooks and scalable marketing frameworks that reverse book-of-business utilization declines and improve overall team performance.
• Operational Strategy & AI Integration: Establish the team's operational strategy and governance model, driving scale and consistency by building out standardized tools, templates, and leveraging emerging technologies like AI to maximize impact and efficiency.