Director, Digital
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Role Overview
Atlantis Dubai is seeking a Director, Digital & CRM to lead its digital ecosystem and customer engagement strategy.
The role combines strategic leadership with hands-on ownership of the end-to-end digital guest journey.
The position reports to the Executive Director of Marketing.
Key Skills for This Role
Full Job Posting
About Atlantis Dubai
Atlantis Dubai is part of Kerzner International and operates Atlantis, The Palm and Atlantis The Royal.
The resorts support more than 6,000 colleagues across many departments and back-of-house functions.
About the Role
Atlantis Dubai is seeking a Director, Digital & CRM to lead its digital ecosystem and customer engagement strategy.
The role combines strategic leadership with hands-on ownership of the end-to-end digital guest journey.
The position reports to the Executive Director of Marketing.
Core Responsibilities
- Oversee Digital Channels, Guest-Facing Technology, Data Analytics, and CRM teams.
- Lead the evolution of websites, mobile applications, booking journeys, CRM infrastructure, customer data platforms, and digital technologies.
- Partner with Marketing, Commercial, Operations, IT, and Corporate teams to improve personalization, conversion, loyalty, and guest satisfaction.
- Use data-driven decision-making and continuous innovation to enhance customer experiences and commercial performance.
- Build, coach, develop, and inspire high-performing teams.
Experience & Requirements
- Minimum 8 years of experience in a senior digital leadership role.
- Experience leading digital platforms, CRM programs, and customer data initiatives in a large, complex organization.
- Strong knowledge of enterprise CMS and CRM platforms.
- Experience with customer data platforms, analytics, digital performance optimisation, and customer journey management.
- Deep understanding of SEO, conversion rate optimisation, acquisition, retention, and loyalty strategies.
- Experience managing mobile applications, digital product roadmaps, and complex system integrations.
- Experience developing dashboards, reporting frameworks, and performance measurement strategies.
- Excellent English verbal and written communication skills.
- Hospitality, travel, luxury, or customer-centric industry experience is highly advantageous.
Benefits
- The employer states that the role includes a competitive tax-free salary paid in UAE Dirhams.
- Benefits include health insurance with dental coverage, annual flights home, life insurance, an incentive programme, and colleague wellness initiatives.
- Colleagues have access to training, career mobility, and internal growth opportunities across the Kerzner portfolio.
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