Digital Product Manager - Destination
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Key skills for this role
About the Role
Big Fish Consult is seeking a Digital Product Manager to manage the end-to-end lifecycle of digital products and platforms. The role involves defining product strategies, prioritizing initiatives, and driving continuous improvement across digital channels, with a focus on user-centric and scalable solutions.
Key Skills for This Role
Responsibilities
- Manage the complete lifecycle of digital products from ideation through delivery, enhancement, and optimization
- Translate business objectives and customer needs into clear product requirements, user stories, and development roadmaps
- Define and maintain product backlogs, ensuring alignment with strategic priorities and business value
- Prioritize features, enhancements, and releases based on user needs, data insights, and organizational objectives
- Analyze customer journeys and identify opportunities to improve user experience across digital touchpoints
- Collaborate with UX/UI teams to design intuitive, accessible, and user focused digital experiences
- Monitor product performance through defined KPIs, analytics, and reporting tools
- Coordinate with technology teams to ensure seamless integration between digital products and enterprise systems
- Act as the primary liaison between business functions, technology teams, and external partners for assigned products
- Coordinate with external vendors, consultants, and technology partners to deliver product enhancements and projects
Requirements
- Bachelor's degree in Information Technology, Computer Science, Business Administration, Information Systems, or related field
- 3–6 years of experience in Digital Product Management, Product Ownership, Digital Transformation, or related digital delivery roles
- Experience working within Agile, Scrum, or hybrid project delivery environments
- Strong understanding of digital platforms, web and mobile applications, customer experience, and product development methodologies
- Familiarity with UX/UI principles, customer journey mapping, and digital analytics tools
- Fluent in Arabic and English
Full Job Posting
Role Purpose
- The Digital Product Manager is responsible for managing the end to end lifecycle of digital products and platforms, ensuring the delivery of user centric, scalable, and high performing digital solutions.
- Works closely with business stakeholders, technology teams, designers, and external partners to define product strategies, prioritize initiatives, and drive continuous improvement across digital channels.
Key Responsibilities
- Manage the complete lifecycle of digital products from ideation and requirements gathering through delivery, enhancement, and optimization.
- Translate business objectives and customer needs into clear product requirements, user stories, and development roadmaps.
- Define and maintain product backlogs, ensuring alignment with strategic priorities and business value.
- Prioritize features, enhancements, and releases based on user needs, data insights, and organizational objectives.
- Ensure timely and successful delivery of digital initiatives while maintaining quality and performance standards.
- Analyze customer journeys and identify opportunities to improve user experience across digital touchpoints.
- Collaborate with UX/UI teams to design intuitive, accessible, and user focused digital experiences.
- Gather and evaluate customer feedback, behavioral insights, and market trends to inform product enhancements.
- Monitor product performance through defined KPIs, analytics, and reporting tools.
- Coordinate with technology teams to ensure seamless integration between digital products and enterprise systems.
- Act as the primary liaison between business functions, technology teams, and external partners for assigned products.
- Coordinate with external vendors, consultants, and technology partners to deliver product enhancements and projects.
Qualifications & Experience
- Bachelor's degree in Information Technology, Computer Science, Business Administration, Information Systems, or a related field.
- 3–6 years of experience in Digital Product Management, Product Ownership, Digital Transformation, or related digital delivery roles.
- Experience working within Agile, Scrum, or hybrid project delivery environments.
- Strong understanding of digital platforms, web and mobile applications, customer experience, and product development methodologies.
- Familiarity with UX/UI principles, customer journey mapping, and digital analytics tools.
- Experience coordinating cross functional stakeholders and managing competing priorities.
- Strong analytical, problem solving, communication, and presentation skills.
- Professional certifications such as Certified Scrum Product Owner (CSPO), Professional Scrum Product Owner (PSPO), Agile, or Product Management certifications are advantageous.
- Fluent in Arabic and English.
Key Performance Indicators (KPIs)
- Product Delivery Timeliness
- Feature Release Success Rate
- Product Adoption and Usage Metrics
- User Engagement and Retention Rates
- Customer Satisfaction (CSAT) and User Feedback Scores
- Backlog Delivery Efficiency
- Digital Platform Performance and Availability
- Successful Integration and Deployment Outcomes
- Stakeholder Satisfaction
- Continuous Improvement and Optimization Delivery
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