Digital Performance Optimization Manager

The Digital Performance Optimization Manager is responsible for leading Haleon’s digital ecosystem to drive brand growth, consumer engagement, eCommerce execution, and commercial performance for the Puerto Rico market. The role works closely with Brand Marketing, Sales, Shopper Marketing, Analytics, eCommerce partners, external agencies, vendors, and platform providers to maximize the impact of digital investment, strengthen marketplace execution, and accelerate portfolio growth across digital touchpoints.

Role Responsibilities

Develop and lead integrated digital marketing strategies that advance Haleon’s Win as One strategy by helping place better everyday health in more hands and building superior, digitally enabled brands.

Lead digital media planning, buying, optimization, and performance analysis across relevant channels with a clear focus on strategic consistency of messaging, commercial effectiveness, and disciplined investment

Ensure media choices are informed by consumer needs and performance signals, while Unlocking Value at Pace through fast optimization, clear KPIs, and data-led decisions that improve campaign effectiveness, media ROI, and shareholder value.

Support the development of eCommerce growth strategies across key retail partners and marketplaces to reach more consumers with more Haleon products.

Drive consumer- and customer-led digital shelf optimization, product content, search visibility, ratings, conversion performance, and marketplace execution, while Collaborating for Impact with Sales, Commercial, Shopper, Brand, and customer teams to deliver integrated activation plans and sales objectives.

Oversee Digital Asset Management processes and content governance to ensure assets are current, accessible, compliant, and consistently used across platforms

Manage relationships with digital agencies, developers, technology providers, and platform partners to deliver effective, compliant, and value-creating execution.

Build strong partnerships, seek diverse expertise, and constructively challenge for better outcomes; simplify ways of working, reduce duplication, ensure projects are delivered on time Develop influencer and Key Opinion Leader engagement strategies that strengthen superior brand value, relevance, reach, and trust with consumers and expert communities and within budget, and select solutions that support Haleon’s strategic priorities.

Ensure partnerships are authentic, insight-led, compliant, and aligned to real consumer and expert needs, while collaborating for impact with brand, medical, regulatory, agency, and commercial stakeholders to deliver measurable value and protect Haleon’s reputation

Partner with Brand Marketing, Sales, Commercial, Shopper Marketing, Analytics, Digital & Tech, and external partners to deliver integrated business objectives and help drive combined portfolio household penetration.

Drive collaboration by aligning teams around shared outcomes; support team growth by sharing digital expertise, coaching on digital performance, encouraging candid conversations, and helping colleagues build the capabilities needed to execute with greater confidence, pace, and impact.

Why you?

Basic Qualifications:

Experience in digital marketing, eCommerce, digital media, performance marketing, or related commercial digital roles.

Demonstrated ability to manage digital media investment, agency relationships, campaign optimization, and performance measurement.

Experience with eCommerce and marketplace execution, including digital shelf optimization, content performance, retail search, conversion, and marketplace analytics.

Strong analytical capability with experience defining KPIs, dashboards, and performance reporting to support business decisions.

Experience collaborating across commercial, marketing, sales, analytics, and external partner teams to deliver integrated business objectives.

Preferred Qualifications

Experience working with consumer goods, consumer healthcare, CPG, or FMCG brands.

Familiarity with tools such as Google Analytics, Adobe Analytics, content management systems, DAM platforms, retail media networks, and marketplace platforms including Amazon and Walmart.

Strong project management skills with the ability to lead multiple priorities, deliver through partners, and manage execution within timelines and budgets.

Strong communication, collaboration, and influencing skills, with the ability to translate performance insights into clear business recommendations.

Curiosity, continuous learning mindset, and results-oriented approach to digital transformation and commercial growth.

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email: Use subject line: ‘Haleon Careers: Job Accommodation Request’ Your Name and contact information Requisition ID and Job Title you are interested in Location of Requisition (city/state or province/country) Description of specific accommodation you are requesting Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.