{bc}
Apply
workable

Digital Performance Marketer - Linkedin

AI Accountant
Bengaluru, IND
Full-time
Senior · 5+ years experience
Onsite
Discovered 1 weeks ago
LinkedIn AdsLinkedIn Campaign ManagerABMInsight TagCAPICRM
Free

Job Fit Check

Base Career helps you apply smarter for this job.

?%
Ready to Scan

Key skills for this role

LinkedIn AdsLinkedIn Campaign ManagerABM
Smart Apply

Full Job Posting

About Us

At Karbon, we're building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India's fastest-growing businesses. Backed by global investors like Y Combinator, we serve thousands of businesses and are rapidly scaling our automated solutions to deliver end-to-end finance operations.

Job Summary

We are hiring a Performance Marketer to own LinkedIn Ads end-to-end across India. You will be accountable for driving high-quality pipeline and SQLs—not just lead volume. Where You Can Create Impact

Own LinkedIn Ads end-to-end with ₹20L+/month spend, reducing CPQL and cost-per-pipeline QoQ.

Execute ABM campaigns (Target Accounts, Matched Audiences) for finance ICPs (CFOs, Controllers, Promoters).

Run full-funnel formats: Thought Leader, Document, Lead Gen, and Conversation Ads with CRM retargeting.

Write high-converting hooks/copy and direct design/video teams on a weekly test cadence.

Own tracking and attribution (Insight Tag, CAPI, CRM, GA4) to report weekly Cost-per-SQL and pipeline.

Must Have

  • 5–8 years in B2B SaaS/Fintech performance marketing (3+ years primary on LinkedIn Ads).
  • Proven record managing ₹20L+/month on LinkedIn Campaign Manager in India.
  • Deep understanding of finance ICPs and full-funnel economics (CPL → SQL → Pipeline).
  • Hands-on ABM, Insight Tag, CAPI, CRM (HubSpot/Salesforce), and GA4 expertise.
  • Strong copywriting skills and direct accountability to pipeline revenue targets.

Good to Have

Familiarity with Indian SMB accounting or the Tally ecosystem.

Prospecting tools (Sales Navigator, Clay, Apollo) and SDR alignment.

Experience with Thought Leadership ads, Google Ads/YouTube, or PLG funnels.

Benefits

  • Our Way of Life — The Karbon Values
  • C – Collaborate to Win. We back each other and move with shared purpose—clients win when we win together.
  • E – Excel Relentlessly. Precision matters. We aim for accuracy, consistency, and excellence in every ledger.
  • O – Own It End-to-End . No loose ends. We take full responsibility—from data collection to final compliance.
  • Perks & Benefits
  • Upskilling Policy: Access to courses, tools, and continuous learning.
  • Team Outings: Offsites and outings to celebrate wins and build camaraderie.
  • Engagement Initiatives: Hackathons, open demos, game nights, and more.
  • Flexible Work-from-Home: Up to 12 WFH days every 6 months.
  • Menstrual WFH: Women employees can avail up to 3 WFH days per month.
  • Mobility Benefits: Relocation support and travel allowances.
  • Parental Support: Maternity, paternity, and adoption leave.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at AI Accountant

QA Engineer

Bengaluru, IND

Discovered 2 days agoFull-time

Software Development Engineer-IV

Bengaluru, IND

Discovered 1 weeks agoFull-time

Digital Performance Marketer - Meta

Bengaluru, IND

Discovered 1 weeks agoFull-time

Associate-Business Development (Sales)

Bengaluru, IND

Discovered 1 weeks agoFull-time

Assistant Manager- Finance

Bengaluru, IND

Discovered 1 weeks agoFull-time

Senior Accountant-VA Client Operations

Bengaluru, IND

Discovered 1 weeks agoFull-time

Operations Intern

Bengaluru, IND

Discovered 1 weeks agoInternship

Accountant - US

Bengaluru, IND

Discovered 1 weeks agoFull-time