Digital Multimedia Designer & Content Creator
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Key skills for this role
About the Role
We are seeking a high-energy, "digital native" creative to serve as the visual translator for our complex AI B2B energy product offerings. This is not a traditional graphic desi.
Key Skills for This Role
Responsibilities
- Collaborate with product teams to digest complex energy concepts and distill them into simple, powerful visual narratives
- Transform technical white papers and product specs into snackable social content, explainer videos, infographics, and dynamic presentations
- Act as primary producer for video content: storyboarding, scripting, shooting, editing, motion graphics, and post production
- Create dynamic animations that explain process flows or technical energy solutions
- Produce high quality photography for products, events, and team branding
- Develop visual strategies specifically tailored for B2B platforms (primarily LinkedIn, Twitter, and emerging industry channels)
- Serve as a hybrid Community Manager: monitoring social channels, using visuals to spark conversations, and engaging with audience in a credible, on brand voice
- Stay on the bleeding edge of digital trends, tools, and platforms, implementing new AV techniques including responsible use of AI creative tools
- Collaborate closely with product, marketing, and leadership teams
Requirements
- Expert level proficiency in Adobe Premiere Pro, After Effects, and Audition (or equivalent high end AV software)
- Advanced proficiency in Adobe Photoshop, Illustrator, and InDesign
- Skilled in operating DSLR/Mirrorless cameras, lighting setups, and audio recording equipment
- Deep understanding of LinkedIn and Twitter algorithms and best practices for video specs
- Exceptional ability to simplify complex technical concepts into compelling visual narratives
- Strong sense of aesthetics, layout, and communication
- High level of autonomy, efficiency, and execution capability
- Knowledge of branding and product marketing
- Experience with UI/UX tools like Figma is a strong plus
- Familiarity with content creation tools like Canva, CapCut, and generative AI visual tools (Midjourney/Firefly)
Full Job Posting
Role Overview
- We are seeking a high energy, 'digital native' creative to serve as the visual translator for our complex AI B2B energy product offerings.
- This is not a traditional graphic design role limited to static PDFs. We need a strategic visual storyteller who lives at the intersection of design, video production, and digital innovation for SaaS Products.
- The primary mission is to take technical, dense product information and synthesize it into compelling, high impact audiovisual content that captures the attention of busy B2B energy decision makers.
- You will be responsible for the end to end creation of digital assets (video, animation, photography, graphics) and will act as the visual voice of our brand on social media.
Jobs To Be Done
- Visual Storytelling & Content Synthesis: Collaborate with product teams to digest complex energy concepts and distill them into simple, powerful visual narratives. Transform technical white papers and product specs into snackable social content, explainer videos, infographics, and dynamic presentati
- Audiovisual Production (AV): Act as the primary producer for video content: from storyboarding and scripting to shooting (product demos, interviews), editing, motion graphics, and post production. Create dynamic animations that explain process flows or technical energy solutions. Produce high qualit
- Digital & Social Media Command: Develop visual strategies specifically tailored for B2B platforms (primarily LinkedIn, Twitter, and emerging industry channels). Serve as a hybrid Community Manager: monitoring social channels, using visuals to spark conversations, and engaging with our audience in a
- Collaborate closely with product, marketing, and leadership teams. Be the person that the team goes to when they need to explain what they do.
Skills and Competencies
- Technical (Hard Skills): Mastery of Audiovisual Tools: Expert level proficiency in Adobe Premiere Pro, After Effects, and Audition (or equivalent high end AV software). Design Core: Advanced proficiency in Adobe Photoshop, Illustrator, and InDesign. Experience with UI/UX tools like Figma is a strong
- Competencies (Soft Skills): The 'Essence Extractor': Exceptional ability to listen to technical explanations and quickly identify the single most important visual and copy hook. Storytelling, with a high capacity to simplify concepts. Audiovisual Communication Command: You think in motion and sound,
KPIs
- Content Engagement Rate: Tracking likes, shares, comments, and click throughs on B2B social platforms.
- Video Performance Metrics: Average watch time, retention rates, and completion rates on explainer videos and social clips.
- Message Clarity Score: Measured via internal feedback from sales teams and external A/B testing of messaging hooks.
- Community Growth: Increase in relevant B2B followers and overall positive sentiment on managed social channels.
- Content Velocity: Ability to maintain a consistent output of high quality video and graphic assets against the content calendar.
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