Digital Media Content Creation & Brand Communications Specialist
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Key skills for this role
About the Role
Label is hiring a Digital Media Specialist for luxury fashion and beauty brands. You will manage social media, create content, coordinate with influencers, and support PR and brand communications.
Key Skills for This Role
Responsibilities
- Managing social media platforms including Instagram, TikTok, Snapchat, and LinkedIn
- Creating and editing reels, stories, posts, posters, campaigns, and digital content
- Preparing content calendars and organizing content references
- Coordinating photography and videography with models, photographers, videographers, and agencies
- Creating content using Canva, CapCut, Adobe tools, ChatGPT, Claude, and AI creation tools
- Preparing presentation decks for launches, collaborations, expansion, and brand proposals
- Creating mockups for stationery, signage, stickers, name plates, and branding materials
- Liaising with influencers, influencer managers, media agencies, designers, and perfume brands
- Supporting PR outreach, event planning, and collaboration opportunities
- Preparing weekly and monthly marketing reports
Requirements
- 4 years of minimum experience in digital media, content creation, social media, marketing, or brand communications
- Strong skills in Canva and CapCut
- Knowledge of Adobe tools such as Photoshop, Illustrator, Lightroom, or Premiere Pro is preferred
- Experience using ChatGPT, Claude, and AI content creation tools
- Strong visual taste and understanding of luxury branding
- Ability to create reels, stories, posts, presentations, mockups, and campaign visuals independently
- Good communication and coordination skills
- English is required; Arabic is an advantage
Full Job Posting
Role Overview
- Label is looking for a creative, organized, and fast moving Digital Media Specialist to support daily marketing, content, PR, and brand communication workflow.
- This role is ideal for someone who understands luxury fashion, modest wear, perfumes, beauty, social media trends, and premium brand presentation.
Key Responsibilities
- Managing social media platforms including Instagram, TikTok, Snapchat, and LinkedIn.
- Creating and editing reels, stories, posts, posters, campaigns, and digital content.
- Preparing content calendars and organizing content references.
- Coordinating photography and videography with models, photographers, videographers, and agencies.
- Creating content using Canva, CapCut, Adobe tools, ChatGPT, Claude, and AI creation tools.
- Preparing presentation decks for launches, collaborations, expansion, and brand proposals.
- Creating mockups for stationery, signage, stickers, name plates, and branding materials.
- Liaising with influencers, influencer managers, media agencies, designers, and perfume brands.
- Supporting PR outreach, event planning, and collaboration opportunities.
- Collecting updated content and collection images from designers and brands.
- Supporting business development and leasing communication for local and GCC expansion opportunities.
- Preparing weekly and monthly marketing reports.
Requirements
- 4 years of minimum experience in digital media, content creation, social media, marketing, or brand communications.
- Strong skills in Canva and CapCut.
- Knowledge of Adobe tools such as Photoshop, Illustrator, Lightroom, or Premiere Pro is preferred.
- Experience using ChatGPT, Claude, and AI content creation tools.
- Strong visual taste and understanding of luxury branding.
- Ability to create reels, stories, posts, presentations, mockups, and campaign visuals independently.
- Good communication and coordination skills.
- Experience in fashion, luxury retail, modest fashion, perfume, beauty, or lifestyle brands is preferred.
- English is required; Arabic is an advantage.
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