Digital Marketing Specialist
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Key skills for this role
About the Role
COASTAL QATAR seeks a Digital Marketing Specialist in Riyadh to develop and execute marketing strategies for architectural and infrastructural products. You will manage social media platforms, create content, run digital campaigns, and support business development.
Key Skills for This Role
Responsibilities
- Develop and execute marketing strategies across architectural and infrastructural product
- Manage company social media platforms including LinkedIn, Instagram, Facebook, and YouTube
- Create and maintain content calendars featuring projects, products, innovations, and company activities
- Produce engaging marketing content including videos, graphics, photography, case studies, brochures, and presentations
- Plan and manage digital marketing campaigns, including LinkedIn and Meta lead generation campaigns
- Monitor marketing performance and provide regular reports on engagement, reach, and lead generation
- Collaborate with sales, technical, and project teams to support business development activities
- Support exhibitions, client presentations, tenders, and industry events with marketing materials
- Conduct market research and competitor analysis to identify opportunities and industry trends
- Ensure brand consistency across all digital and printed communications
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, Digital Media, or a related field
- Minimum 5 years of marketing experience, preferably in B2B, construction, manufacturing, architectural products, or infrastructure sectors
- Minimum 3 years of experience in the Saudi market
- Proven experience managing corporate social media platforms and digital marketing campaigns
- Strong portfolio demonstrating content creation, social media management, graphic design, and video production
- Proficiency in Adobe Creative Suite, Canva, CapCut, or similar content creation tools
- Strong copywriting, communication, and content development skills
- Good understanding of SEO, digital marketing, and lead generation strategies
- Fluency in English is required; Arabic is preferred
- Willingness to travel across Saudi Arabia and the GCC
Full Job Posting
Key Responsibilities
- Develop and execute marketing strategies across architectural and infrastructural product.
- Manage company social media platforms including LinkedIn, Instagram, Facebook, and YouTube.
- Create and maintain content calendars featuring projects, products, innovations, and company activities.
- Produce engaging marketing content including videos, graphics, photography, case studies, brochures, and presentations.
- Plan and manage digital marketing campaigns, including LinkedIn and Meta lead generation campaigns.
- Monitor marketing performance and provide regular reports on engagement, reach, and lead generation.
- Collaborate with sales, technical, and project teams to support business development activities.
- Support exhibitions, client presentations, tenders, and industry events with marketing materials.
- Conduct market research and competitor analysis to identify opportunities and industry trends.
- Ensure brand consistency across all digital and printed communications.
- Support website content updates and SEO initiatives.
Qualifications and Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, Digital Media, or a related field.
- Minimum 5 years of marketing experience, preferably in B2B, construction, manufacturing, architectural products, or infrastructure sectors.
- Minimum 3 years of experience in the Saudi market.
- Proven experience managing corporate social media platforms and digital marketing campaigns.
- Strong portfolio demonstrating content creation, social media management, graphic design, and video production.
- Proficiency in Adobe Creative Suite, Canva, CapCut, or similar content creation tools.
- Strong copywriting, communication, and content development skills.
- Good understanding of SEO, digital marketing, and lead generation strategies.
- Fluency in English is required; Arabic is preferred.
- Willingness to travel across Saudi Arabia and the GCC.
Key Competencies
- Digital Marketing & Social Media Management
- Content Creation & Storytelling
- Graphic Design & Video Production
- Lead Generation & Campaign Management
- Brand Management & Corporate Communications
- Market Research & Competitive Analysis
- SEO & Website Content Optimization
- Project Management & Cross Functional Coordination
- Presentation & Communication Skills
- Creativity, Attention to Detail, and Commercial Awareness
Pay
- SAR 5,000.00 SAR 10,000.00 per month.
Work Location
- In person.
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