Digital Marketing Specialist
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Key skills for this role
About the Role
A company in Riyadh is looking for a Digital Marketing Specialist to plan, execute, and manage digital marketing campaigns. The role includes managing paid ads, SEO, social media, and performance analysis.
Key Skills for This Role
Responsibilities
- Develop and implement digital marketing strategies across various channels (search engines, social media, email)
- Manage paid advertising campaigns (Google Ads and social media platforms)
- Optimize search engines (SEO) and improve website ranking in search results
- Manage social media accounts and publish content regularly
- Analyze campaign performance using analytics tools (such as Google Analytics)
- Prepare periodic performance reports and provide recommendations for improvement
- Manage content marketing activities (writing, formatting, publishing)
- Improve user experience (UX) in collaboration with the design or technical team
- Stay up to date with the latest digital marketing trends and apply them
- Manage customer databases and email marketing campaigns
Requirements
- Bachelor’s degree in Marketing, Media, Business Administration, or a related field
- Experience in digital marketing (preferably 2–4 years)
- Strong knowledge of digital marketing tools and advertising platforms
- Good understanding of data analysis and data driven decision making
Full Job Posting
Job Objective
- To plan, execute, and manage digital marketing campaigns to increase brand awareness, attract potential customers, and achieve sales objectives through digital channels.
Duties and Responsibilities
- Develop and implement digital marketing strategies across various channels (search engines, social media, email).
- Manage paid advertising campaigns (Google Ads and social media platforms).
- Optimize search engines (SEO) and improve website ranking in search results.
- Manage social media accounts and publish content regularly.
- Analyze campaign performance using analytics tools (such as Google Analytics).
- Prepare periodic performance reports and provide recommendations for improvement.
- Manage content marketing activities (writing, formatting, publishing).
- Improve user experience (UX) in collaboration with the design or technical team.
- Stay up to date with the latest digital marketing trends and apply them.
- Manage customer databases and email marketing campaigns.
Required Qualifications
- Bachelor’s degree in Marketing, Media, Business Administration, or a related field.
- Experience in digital marketing (preferably 2–4 years).
- Strong knowledge of digital marketing tools and advertising platforms.
- Good understanding of data analysis and data driven decision making.
Skills
- Data analysis and reporting skills
- Creativity in content creation
- Advertising campaign management
- Communication and teamwork skills
- Time management and ability to work on multiple projects
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