Digital Marketing Specialist - Remote
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Key skills for this role
About the Role
Client of Pulse Media NL seeks a results-driven Digital Marketing Specialist to develop and optimize campaigns across SEO, PPC, social media, email, and content marketing. The role requires strategic thinking, analytical skills, and hands-on execution to drive brand awareness and lead generation.
Key Skills for This Role
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives
- Conduct keyword research and optimize website content for SEO
- Create and manage PPC campaigns on Google Ads and social media
- Manage social media content calendars and engage with audiences
- Design and execute email marketing campaigns and automated workflows
- Track, analyze, and report on campaign performance using analytics tools
Requirements
- Experience in digital marketing strategy and execution
- Proficiency in SEO, PPC, social media, email, and content marketing
- Analytical skills with experience using Google Analytics and reporting tools
Full Job Posting
Job Overview
- We are seeking a results driven and creative Digital Marketing Specialist to join our growing team.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan and manage integrated marketing campaigns across paid, owned, and earned media channels.
- Identify new digital marketing opportunities and emerging trends.
- Conduct keyword research and competitive analysis for SEO.
- Optimize website content, landing pages, and metadata for search engine visibility.
- Monitor SEO performance and implement strategies to improve rankings and organic traffic.
- Create, manage, and optimize paid advertising campaigns on Google Ads, Bing Ads, and social media.
- Monitor campaign performance, budgets, bids, and targeting strategies.
- Analyze return on ad spend (ROAS) and recommend improvements.
- Develop and manage social media content calendars.
- Design and execute email marketing campaigns, newsletters, and automated workflows.
- Track, analyze, and report on campaign performance using tools such as Google Analytics.
Key Skills
- Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click Advertising (PPC)
- Social Media Marketing
- Email Marketing
- Marketing Automation
- Data Analysis & Reporting
- Content Marketing
- Conversion Optimization
- Campaign Management
- Project Management
Benefits
- Competitive salary
- Fully remote work environment
- Flexible work schedule
- Paid time off and holidays
- Professional development opportunities
- Health and wellness benefits (where applicable)
- Collaborative and supportive team culture
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