Digital Marketing Specialist - Remote
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
A results-driven Digital Marketing Specialist is needed to develop and optimize campaigns across SEO, PPC, social media, email, and content marketing. The role requires strategic thinking, analytical skills, and hands-on execution to increase brand awareness and drive growth.
Key Skills for This Role
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives
- Plan and manage integrated marketing campaigns across paid, owned, and earned media channels
- Conduct keyword research and competitive analysis for SEO
- Optimize website content, landing pages, and metadata for search engine visibility
- Create, manage, and optimize paid advertising campaigns on Google Ads, Bing Ads, and social media
- Develop and manage social media content calendars and engage with audiences
- Design and execute email marketing campaigns and automated workflows
- Collaborate with content writers and designers to create high quality digital content
- Track, analyze, and report on campaign performance using Google Analytics and other tools
- Manage marketing automation platforms and CRM systems
Requirements
- Experience in digital marketing strategy and execution
- Proficiency in SEO, PPC, social media, email marketing, and content marketing
- Analytical skills and experience with tools like Google Analytics
- Ability to manage multiple campaigns and projects
Full Job Posting
Overview
- We are seeking a results driven and creative Digital Marketing Specialist to join our growing team. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing campaigns across multiple channels to increase brand awareness, generate leads, drive website tra
Key Responsibilities
- Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies aligned with business objectives. Plan and manage integrated marketing campaigns across paid, owned, and earned media channels. Identify new digital marketing opportunities and emerging trends.
- Search Engine Optimization (SEO): Conduct keyword research and competitive analysis. Optimize website content, landing pages, and metadata for search engine visibility. Monitor SEO performance and implement strategies to improve rankings and organic traffic. Collaborate with content creators to deve
- Pay Per Click Advertising (PPC): Create, manage, and optimize paid advertising campaigns on platforms such as Google Ads, Bing Ads, and social media networks. Monitor campaign performance, budgets, bids, and targeting strategies. Analyze return on ad spend (ROAS) and recommend improvements.
- Social Media Marketing: Develop and manage social media content calendars. Create engaging posts, campaigns, and promotional content across multiple platforms. Monitor audience engagement and community interactions. Track social media performance and generate reports.
- Email Marketing: Design and execute email marketing campaigns, newsletters, and automated workflows. Segment audiences and personalize content to improve engagement. Monitor open rates, click through rates, and conversion metrics. Ensure compliance with email marketing regulations and best practices
- Content Marketing: Collaborate with content writers, designers, and stakeholders to create high quality digital content. Support blog publishing, website updates, case studies, and lead generation assets. Ensure brand consistency across all digital channels.
- Analytics and Reporting: Track, analyze, and report on campaign performance using tools such as Google Analytics, Google Search Console, and marketing platforms. Develop dashboards and performance reports for stakeholders. Identify trends, insights, and optimization opportunities. Measure KPIs inclu
- Marketing Automation & CRM: Manage marketing automation platforms and CRM systems. Create lead nurturing workflows and customer journey campaigns. Support lead generation and customer retention initiatives.
- Website Management: Assist with website updates, content publishing, and landing page optimization. Monitor website performance, usability, and conversion rates. Coordinate with developers to implement tracking, enhancements, and improvements.
Key Skills
- Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click Advertising (PPC)
- Social Media Marketing
- Email Marketing
- Marketing Automation
- Data Analysis & Reporting
- Content Marketing
- Conversion Optimization
- Campaign Management
- Project Management
Benefits
- Competitive salary
- Fully remote work environment
- Flexible work schedule
- Paid time off and holidays
- Professional development opportunities
- Health and wellness benefits (where applicable)
- Collaborative and supportive team culture
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Client of Pulse Media NL
Customer Service Representative
Riyadh, KSA
About PULSE (MENA) PULSE (MENA) is a forward-thinking organization committed to delivering exceptional customer experiences across the Middle East and North Africa. We believe t...
Customer Service Representative
Saudi Arabia, KSA
About PULSE (MENA) PULSE (MENA) is a forward-thinking organization committed to delivering exceptional customer experiences across the Middle East and North Africa. We believe t...
Entry-Level Administrative Professional - Operations & Office Support
Eastern Province, KSA
As an Entry-Level Administrative Professional, you will provide essential administrative and operational support to various departments across the organization. You will coordin...
Entry-Level Administrative Professional - Operations & Office Support
Saudi Arabia, UAE
About PULSE (MENA) PULSE (MENA) is a forward-thinking organization dedicated to delivering operational excellence and supporting innovation across the Middle East and North Afri...
Entry-Level Administrative Professional - Operations & Office Support
Saudi Arabia, KSA
PULSE (MENA) is a forward-thinking organization dedicated to delivering operational excellence and supporting innovation across the Middle East and North Africa. We value collab...
Customer Support Specialist Admin
Saudi Arabia, KSA
About PULSE (MENA) PULSE (MENA) is committed to delivering exceptional customer experiences through innovative solutions, operational excellence, and a customer-first mindset. W...
Operations & Office Support
Dubai, UAE
PULSE (MENA) is hiring an Operations & Office Support professional for a fully remote role. The position involves administrative and operational support, including document management, scheduling, and process improvement
Operations & Office Support
Abu Dhabi, UAE
PULSE (MENA) is hiring an Operations & Office Support professional for a fully remote role. The position involves administrative and operational support, including document management, scheduling, and process improvement
Customer Service Representative
Riyadh, KSA
Customer Service Representative
Saudi Arabia, KSA
Entry-Level Administrative Professional - Operations & Office Support
Eastern Province, KSA
Entry-Level Administrative Professional - Operations & Office Support
Saudi Arabia, UAE
Entry-Level Administrative Professional - Operations & Office Support
Saudi Arabia, KSA
Customer Support Specialist Admin
Saudi Arabia, KSA
Operations & Office Support
Dubai, UAE
Operations & Office Support
Abu Dhabi, UAE