Digital Marketing Specialist (OWN VISA)
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Key skills for this role
About the Role
Orbit Pix Information Technology LLC is seeking a Digital Marketing Specialist in Dubai to manage SEO, Meta Ads, and social media marketing. The role requires experience in digital advertising, strong analytical skills, and basic technical knowledge.
Key Skills for This Role
Responsibilities
- Develop and implement effective SEO strategies to improve organic search rankings
- Conduct keyword research, perform on page and off page optimization, and execute site audits
- Create, manage, and optimize paid advertising campaigns across Meta and Google Ads
- Track performance metrics, optimize ad targeting, and adjust budgets
- Manage and enhance brand presence on social media platforms
- Create engaging content, schedule posts, and interact with followers
- Analyze campaign performance using Google Analytics, Meta Ads Manager, and other tools
- Monitor KPIs, optimize campaigns, and produce regular performance reports
- Leverage understanding of website analytics, basic HTML/CSS, and CMS for campaign integration
- Conduct research on target audience behavior and tailor campaigns
- Collaborate with internal teams to ensure cohesive marketing strategies
Requirements
- Proven experience with SEO, SEM, Meta Ads, Google Ads, and social media marketing
- Strong understanding of SEO best practices, keyword research, on page and off page optimization
- Experience in creating, managing, and optimizing campaigns across Facebook, Instagram, LinkedIn, and other platforms
- Expertise in managing Meta Ads and Google Ads campaigns
- Proficient in Google Analytics, Meta Ads Manager, and other digital marketing analytics tools
- Basic knowledge of HTML/CSS, CMS platforms, and website tracking
- Ability to analyze target audience data and apply insights
- Strong content creation skills and creativity
- Excellent verbal and written communication skills
Full Job Posting
Job Overview
- We are seeking a dynamic and results oriented Digital Marketing Specialist to join our team in Dubai. The ideal candidate will have extensive experience in SEO, Meta Ads, Social Media Marketing, and a solid understanding of digital advertising strategies across various platforms.
Key Responsibilities
- Develop and implement effective SEO strategies to improve organic search rankings. Conduct keyword research, perform on page and off page optimization, and execute regular site audits.
- Create, manage, and optimize paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads. Track performance metrics, optimize ad targeting, and adjust budgets.
- Manage and enhance brand presence on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). Create engaging content, schedule posts, and interact with followers.
- Analyze campaign performance across all digital channels. Utilize Google Analytics, Meta Ads Manager, and other tools to monitor KPIs, optimize campaigns, and produce regular reports.
- Leverage understanding of website analytics, basic HTML/CSS, and CMS to ensure smooth campaign integration and troubleshooting.
- Conduct research and gain insights into target audience behavior and preferences. Tailor campaigns to meet the needs of specific segments.
- Collaborate with internal teams to ensure cohesive and integrated marketing strategies.
Key Skills Required
- Digital Marketing Expertise: Proven experience with SEO, SEM, Meta Ads, Google Ads, and social media marketing.
- SEO Knowledge: Strong understanding of SEO best practices, keyword research, on page and off page optimization techniques.
- Social Media Strategy: Experience in creating, managing, and optimizing campaigns across Facebook, Instagram, LinkedIn, and other platforms.
- Paid Advertising: Expertise in managing Meta Ads and Google Ads campaigns, including bid management, targeting, and creative optimization.
- Analytical Skills: Proficient in Google Analytics, Meta Ads Manager, and other digital marketing analytics tools.
- Technical Skills: Basic knowledge of HTML/CSS, CMS platforms, and understanding of website tracking and analytics.
- Market Research: Ability to analyze target audience data, interpret trends, and apply insights.
- Creativity: Strong content creation skills and ability to generate innovative ideas.
- Communication Skills: Excellent verbal and written communication skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, IT, or a related field.
- Google Ads and Meta Ads certification is a plus.
- Familiarity with email marketing platforms and CRM tools.
Pay
- AED 2,000.00 AED 3,000.00 per month
Work Location
- In person
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