Digital Marketing Specialist – Lead Generation & Performance Marketing

Overview

About The Role

Key Responsibilities

• Plan, create, manage, and optimize paid advertising campaigns across:
• Google Ads

• Meta Ads (Facebook & Instagram)

• LinkedIn Ads
• YouTube Ads
• Develop and execute lead generation strategies to increase student enrollments and business growth.
• Track, analyze, and report campaign performance using:
• Google Analytics

• Looker Studio (preferred)

• Monitor key performance metrics including:

• Cost Per Lead (CPL)

• Return on Ad Spend (ROAS)
• Conversion Rate

• Lead Quality Analysis

• Build, manage, and optimize websites and landing pages using WordPress.
• Improve website performance, user experience, and conversion rates through ongoing optimization.
• Create engaging marketing creatives using:
• Adobe Photoshop
• Canva
• Other creative design tools
• Produce marketing videos and promotional content using AI-powered tools and video editing software.
• Utilize AI platforms such as:
• ChatGPT
• Claude
• Gemini
• AI content generation tools
• AI video creation tools
• Conduct competitor research and market analysis to identify growth opportunities.
• Collaborate with sales and operations teams to improve lead conversion and customer acquisition.

Requirements

• Minimum 2+ years of experience in Digital Marketing.
• Proven track record in lead generation and performance marketing.
• Strong knowledge of Google Ads and Meta Ads.
• Experience with Google Analytics and marketing data analysis.
• Proficiency in WordPress website development and landing page creation.
• Strong understanding of marketing funnels and customer journeys.
• Experience with Photoshop, Canva, and video creation tools.
• Hands-on experience with AI tools such as ChatGPT, Claude, Gemini, and AI automation platforms.
• Excellent analytical and problem-solving skills.
• Strong communication and reporting abilities.

Preferred Skills

• SEO knowledge.
• Conversion Rate Optimization (CRO).
• Marketing Automation.
• CRM Management.
• Email Marketing.

What We Offer

• Competitive Salary.
• Career Growth Opportunities.
• Performance-Based Incentives.
• Opportunity to work with a fast-growing educational institute.
• Exposure to modern AI and digital marketing technologies.
• The ideal candidate should be passionate about data, marketing, technology, and generating measurable business growth through digital channels.
• Pay: AED2,500.00 - AED4,000.00 per hour

Application Question(S)

• Highest Budget you have work with
• What was you CTR With the lead generation campaign
• What Was Your Best CPC In Google And Meta Ads
• What is your best CTR and CPC ratio
• salary expectation