Digital Marketing Specialist - InterContinental Jeddah
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Key skills for this role
About the Role
InterContinental Jeddah is seeking a Digital Marketing Specialist to develop and execute online marketing campaigns across digital channels. Responsibilities include analyzing trends, creating content, managing social media, and tracking metrics to drive website traffic and generate leads.
Key Skills for This Role
Responsibilities
- Analyze customer preferences, business trends and competitor marketing strategies
- Develop online marketing campaigns and strategies to reach the target audience
- Design visual campaign elements
- Write copy for social media posts, online advertisements, marketing email, blog posts and websites
- Capture and edit video for marketing campaigns
- Monitor trends in social media and digital marketing
- Use data analytics to track progress and refine marketing materials
- Respond to and engage with followers on social media
- Track metrics
- Develop and execute comprehensive digital marketing strategies across email, social media, search, and display advertising
- Manage budgets and resources to ensure effective and efficient use of resources
Requirements
- Experience in digital marketing and online marketing activities
- Ability to develop promotional content for digital channels
- Analytical skills to track trends and metrics
Full Job Posting
Job Description
- Digital marketing specialist is responsible for online marketing activities.
- Develop promotional content for a variety of digital channels, drive website traffic, generate leads, increase sales and build a strong online presence.
Common duties include
- Analyzing customer preferences, business trends and competitor marketing strategies.
- Developing online marketing campaigns and strategies to reach the target audience.
- Designing visual campaign elements.
- Writing copy for social media posts, online advertisements, marketing email, blog posts and websites.
- Capturing and editing video for marketing campaigns.
- Monitoring trends in social media and digital marketing.
- Using data analytics to track progress and refine marketing materials.
- Responding to and engaging with followers on social media.
- Tracking metrics.
- Develop and execute comprehensive digital marketing strategies across a range of channels, including email, social media, search, and display advertising.
- Manage budgets and resources to ensure effective and efficient use of resources.
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