Digital Marketing Specialist
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Key skills for this role
About the Role
Central Trading Company is seeking a Digital Marketing Specialist to improve sales performance through digital presence across all platforms. Responsibilities include planning and executing digital marketing campaigns, managing SEO/SEM, social media, and website content.
Key Skills for This Role
Responsibilities
- Establish an annual plan for digital presence and communication covering all digital platforms
- Identify priorities by brand and layout necessary activities under budget
- Monitor, measure, and report on the effectiveness of digital campaigns and suggest adjustments
- Plan and execute all digital marketing including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Develop and maintain company online content (website, LinkedIn)
- Regularly update website to improve web performance and track improvements via Google Analytics
- Grow customer acquisition and retention on digital and social media channels; feed leads into CRM
- Liaise with company vendors to collaborate on joint online activities and ensure compliance with guidelines
- Continuously look for new digital opportunities to improve company presence
- Ensure all communication, POS, and customer facing literature comply with Corporate Identity guidelines
- Analyze, monitor, and prepare performance reports after each digital campaign; assess ROI and KPIs
- Monitor and report on competitor activity and relevant market information
Requirements
- Diploma or Equivalent; Marketing specialization preferred
- 5 years of experience with 2 years in Digital Marketing (employment or freelance)
- Experience in Social Media Management / Marketing & Digital Marketing
- Knowledge of SEO, SEM, SMM, PPC/CPC, Website Management (WordPress, CMS, HTML, CSS), Google Analytics, GMB, and digital CRM management tools
- Excellent influencing skills
- Strong knowledge of social media
- Strong command over MS Office
- Fluent in English and Arabic (bilingual)
Full Job Posting
Job Purpose
- Improve company sales performance through the execution of the company’s digital presence across all digital platforms. Responsible for online reputation of the company through the quality of the digital content.
Job Responsibilities
- Establish an annual plan in direction of Manager for digital presence and communication covering all digital platforms where the company is present
- Identify priorities by brand (including company’s corporate brand) and layout the various necessary activities under the above budget
- Continuously monitor, measure and report on the effectiveness of digital and suggest the necessary adjustments to ensure the executed activities meet their planned objectives
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Develop and progress permanent company online content (website, LinkedIn…)
- Regular updates of the website to improve web performance of the company in Google search listings, Google my business and track the improvements through Google analytics
- Grow customer acquisition and retention on Digital and Social Media Channels. Ensure leads are continuously fed into the company’s CRM system
- Liaise with company vendors to collaborate on joint online activities, and to ensure continuous compliance and alignment with guidelines
- Continuously look for new digital opportunities to improve company presence in digital space
- Ensure all communication, POS and customer facing literature are compliant to Corporate Identity guidelines of ARG and Principals
- Ensures that detailed action plans and follow through are executed as per the briefing from Line Manager and brand guidelines
- Analyse, monitor and prepare a performance report after each digital campaign and assess the ROI and KPIs
- Continuously monitor and report on Competitor activity as well as relevant market information
Job Requirements
- Diploma or Equivalent
- Marketing specialization would be added advantage
- 5 year experience in which 2 years of Digital Marketing (employment or freelance)
- Experience in Social Media Management / Marketing & Digital Marketing
- SEO, SEM, SMM and PPC/CPC, Website Management (WordPress, CMS, HTML and CSS), Google Analytics, GMB, and digital CRM management tools to reach the targeted audience
- Excellent influencing skills
- Strong knowledge of social media
- Strong command over MS Office
- Fluent in English and Arabic (bilingual)
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