Channel Manager - Tyres / Batteries / Oil
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Key skills for this role
About the Role
Central Trading Company seeks an experienced Channel Manager to lead sales teams and drive growth in the automotive aftermarket. The role involves managing sales strategy, customer relationships, and achieving revenue targets for tyres, batteries, and oil products.
Key Skills for This Role
Responsibilities
- Lead, motivate and develop subordinates to achieve required levels of performance and competency
- Ensure achievement of assigned target and business growth by managing the sales team
- Manage marketing calendar and exclusive promotions for different channels
- Develop excellent relationships with customers to be their principal and reliable supplier
- Continuously expand customer base and acquire new customers
- Prepare channel sales strategy analyzing past trends and current market dynamics
- Propose and obtain approval on selling prices in consultation with Head of Sales/DGM/GM
- Analyze sales trends and lead time to optimize Inventory
- Prepare monthly, quarterly, annual sales performance reports and forecasts
- Ensure compliance with ISO quality standard and facilitate internal & external audits
Requirements
- Bachelor Degree
- Minimum 8 years’ experience in selling FMCG product
- Minimum 3 years in supervisory role
- Experience in Tyre or other automotive ancillary product may be added advantage
Full Job Posting
Job Purpose
- The job holder is responsible to achieve sales target of assigned channel by successfully managing sales team, is accountable to develop retain sales strategy, customer relationship management and achievement of targeted revenue within defined parameters.
Job Responsibilities
- Lead, motivate and develop subordinates in order to achieve required levels of performance and competency. Build a high performance sales culture to deliver maximum sales and exceed budgets
- Identify developmental needs of team. Help them improve their knowledge, skills and performance through coaching and mentoring techniques
- Evaluate performance of team objectively and provide necessary guidance for skill improvement
- Ensure achievement of the assigned target and business growth by successfully managing the sales team
- Manage marketing calendar for the year and exclusive promotions for different channels
- Facilitate sales operation process to enable sales team productivity. Proactively identify bottlenecks of the sales process and find the way to resolve them
- Develop an excellent relationship with customers, providing them with quality service to be their principal and reliable supplier
- Continuously expand customer base. Identify/process leads, validate them and acquire new customers
- Maintain up to date customer information as per company process and system requirements
- Prepare channel sales strategy analyzing past trends and current market dynamics in order to improve market share
- Identify emerging segments/customers and market shifts while being fully aware of new products and competition status
- Propose and obtain an approval on selling prices in consultation with Head of Sales/DGM/GM by monitoring costs, competition, and supply and demand
Job Requirements
- Bachelor Degree
- Minimum 8 years’ experience in selling FMCG product, out of which 3 years in supervisory role
- Experience in Tyre or other automotive ancillary product may be added advantage
Knowledge & Skills
- Product knowledge: knowledgeable of aftermarket/ auto ancillary product
- Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
- Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
- Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources
- Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
- Coaching and Developing Others: identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills
- Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish team work
- Problem Solving: identifying complex problems and reviewing related information to develop and evaluate options and implement solutions
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