Digital Marketing Specialist
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Key skills for this role
About the Role
American University in the Emirates seeks a skilled Digital Marketing Specialist to lead digital marketing initiatives, manage multi-channel campaigns, and optimize performance. The role requires expertise in paid advertising, SEO, and analytics to enhance online presence and student engagement.
Key Skills for This Role
Responsibilities
- Provide strategic recommendations for user acquisition and digital growth
- Support segmentation and targeting of key audiences
- Advise on optimal digital channels and campaign strategies
- Plan, execute, and optimize campaigns across platforms including Google, Meta, LinkedIn, YouTube, TikTok, Snapchat, Twitter/X, and other relevant channels
- Develop full funnel marketing strategies including awareness, engagement, and conversion stages
- Implement audience targeting, lookalike modeling, and retargeting strategies
- Monitor and improve campaign performance, ensuring strong lead quality and ROI
- Manage Search, Display, Video, and Performance campaigns
- Conduct keyword research, bidding strategy optimization, and A/B testing
- Improve CTR, Quality Score, and conversion rates
- Deliver ongoing performance reports and insights
- Support digital analytics setup for website optimization
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- Minimum 5 years of experience in digital marketing and campaign management
- Proven experience in developing and executing digital marketing strategies
- Strong expertise in Google Ads, Meta (Facebook/Instagram) Ads Manager, and other digital advertising platforms
- Hands on experience with SEO tools such as SEMrush, Ahrefs, and Screaming Frog
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking tools
- Strong understanding of full funnel marketing and user behavior analytics
- Excellent analytical and strategic thinking abilities
- Strong project management and organizational skills
- High attention to detail and commitment to quality delivery
- Ability to manage multiple projects and meet tight deadlines
- Strong communication, reporting, and data interpretation skills
Full Job Posting
Job Purpose
- The American University in the Emirates (AUE) is seeking a highly skilled Digital Marketing Specialist to lead and support the University’s digital marketing initiatives.
- The role is responsible for developing and executing data driven digital strategies, managing multi channel campaigns, and optimizing performance to enhance AUE’s online presence, student engagement, and lead generation.
Salary Range
- AED 6,000 – 7,000 per month (subject to experience) + additional benefits
Qualifications & Experience
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- Minimum 5 years of experience in digital marketing and campaign management
- Proven experience in developing and executing digital marketing strategies
- Strong expertise in Google Ads, Meta (Facebook/Instagram) Ads Manager, and other digital advertising platforms
- Hands on experience with SEO tools such as SEMrush, Ahrefs, and Screaming Frog
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking tools
Skills & Competencies
- Strong understanding of full funnel marketing and user behavior analytics
- Excellent analytical and strategic thinking abilities
- Strong project management and organizational skills
- High attention to detail and commitment to quality delivery
- Ability to manage multiple projects and meet tight deadlines
- Strong communication, reporting, and data interpretation skills
- Collaborative mindset with the ability to work across departments
Key Responsibilities
- Provide strategic recommendations for user acquisition and digital growth
- Support segmentation and targeting of key audiences
- Advise on optimal digital channels and campaign strategies
- Plan, execute, and optimize campaigns across platforms including Google, Meta, LinkedIn, YouTube, TikTok, Snapchat, Twitter/X, and other relevant channels
- Develop full funnel marketing strategies including awareness, engagement, and conversion stages
- Implement audience targeting, lookalike modeling, and retargeting strategies
- Monitor and improve campaign performance, ensuring strong lead quality and ROI
- Manage Search, Display, Video, and Performance campaigns
- Conduct keyword research, bidding strategy optimization, and A/B testing
- Improve CTR, Quality Score, and conversion rates
- Deliver ongoing performance reports and insights
- Support digital analytics setup for website optimization
About American University in the Emirates (AUE)
- AUE is located in Dubai Intl. Academic City.
- AUE comprises seven dynamic colleges: College of Law, College of Education, College of Design, College of Business Administration, College of Health Science, College of Media and Mass Communication, College of Computer Information Technology and College of Security and Strategic Studies.
- The American University in the Emirates is accredited by SACSCOC and licensed by CAA, Ministry of Education, UAE.
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