Digital Marketing Specialist

Overview

Digital Advertising & Campaign Management

• Develop, manage, and optimize paid advertising campaigns across:
• Facebook
• Google Ads
• Instagram
• Twitter/X
• Monitor campaign performance and implement improvements to maximize ROI and achieve performance targets.
• Manage campaign budgets effectively and ensure cost-efficient ad spending.
• Collaborate with management to create engaging ad creatives, visuals, and marketing copy.

Seo & Website Management

• Develop and implement SEO strategies to improve website rankings and increase
• organic traffic.
• Perform keyword research, competitor analysis, and on-page optimization.
• Update and manage website content using WordPress.
• Monitor website performance and user behavior through Google Analytics and other SEO tools.
• Manage and monitor Google Reviews and online reputation across digital platforms.

Create And Edit Marketing Materials Using

• Adobe Photoshop
• Canva
• Video editing tools
• Plan, design, and publish engaging social media content.

Create Scheduled Posts For

• Festivals and national events
• Company activities and achievements
• Employee engagement campaigns
• Birthday and anniversary campaigns
• Internal announcements and branding activities
• Manage and maintain consistent brand presence across all social media platforms.

Event Coverage & Internal Marketing Support

• Coordinate with different departments to fulfill internal marketing and branding requirements.
• Handle special requests from departments for promotional or communication-related activities.
• Cover company events, sports activities, employee engagement programs, and celebrations.
• Capture and prepare high-quality photos and videos for internal and external marketing purposes.
• Create professional video highlights, reels, and promotional content for company events and activities.

Email Marketing & Communication

• Manage email marketing campaigns using Mailchimp or similar platforms.
• Design and execute customer engagement and promotional email campaigns

Reporting & Analytics

• Generate regular reports on advertising, SEO, social media, and website performance.
• Analyze campaign metrics and provide actionable insights for improvement.
• Track engagement, lead generation, and digital growth performance.

Required Qualifications

• Minimum 3 years of experience in Digital Marketing and Ads Campaign Management.

Proven Experience With

• Facebook Ads
• Google Ads
• Instagram Ads
• Twitter/X Ads
• Strong understanding of SEO best practices and website optimization techniques.
• Experience with WordPress website management.
• Proficiency in Photoshop, Canva, and video editing software.
• Familiarity with Google Analytics and SEO tools.
• Experience with Mailchimp or other email marketing platforms.
• Strong photography/videography and content creation skills are an advantage.
• Excellent analytical, communication, and organizational skills.
• Ability to manage multiple campaigns and tasks simultaneously with strong attention to detail.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Media, or a related field.
• Experience handling corporate branding and internal communication activities.
• Creative mindset with strong visual storytelling abilities.

What We’re Looking For

• Creative, energetic, and detail-oriented professional.
• Strong understanding of modern digital marketing trends and branding.
• Ability to work independently and collaboratively with multiple departments.
• Passion for content creation, social media engagement, and brand building.
• Ability to handle dynamic and fast-paced work environments.
• Friendly, approachable, and enthusiastic personality with strong interpersonal skills.
• Someone who can actively engage with employees, coordinate comfortably across departments, and build positive working relationships within the organization.
• A team player who is socially interactive, confident in communication, and capable of creating a lively and engaging work atmosphere during company events and activities