zoho_recruit
Digital Marketing Specialist
CustomerLabs
Chennai, IND
Full-time
Mid · 2+ years experience
Onsite
Discovered 3 weeks ago
Google AdsGA4Google Tag ManagerConversion trackingLooker StudioSEMrush
Free
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Ready to ScanKey skills for this role
Google AdsGA4Google Tag Manager
Key Skills for This Role
Google AdsGA4Google Tag ManagerConversion trackingLooker StudioSEMrush
Full Job Posting
- Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, Demand Gen, and Remarketing.
- Conduct keyword research and audience analysis to identify growth opportunities.
- Develop campaign structures aligned with business goals and customer journeys.
- Manage daily campaign operations, including budget allocation, bid adjustments, and audience targeting.
- Monitor campaign performance and optimize for key metrics such as CTR, CPC, CPA, Conversion Rate, ROAS, and Quality Score.
- Perform A/B testing on ad copy, landing pages, creatives, and bidding strategies.
- Identify and implement opportunities to improve conversion rates and reduce acquisition costs.
- Analyze search term reports and implement negative keyword strategies.
- Set up and maintain conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Google Ads.
- Monitor attribution models and conversion paths to improve campaign effectiveness.
- Use AI & Build dashboards and generate regular performance reports with actionable insights.
- Ensure data accuracy and tracking integrity across campaigns.
- Collaborate with design, content, and development teams to improve landing page performance.
- Recommend CRO (Conversion Rate Optimization) initiatives based on user behavior and campaign data.
- Ensure consistency between ad messaging and landing page experience.
- Conduct competitor research and benchmark campaign performance against industry standards.
- Stay updated on Google Ads platform changes, automation features, and digital marketing trends.
- Identify new opportunities for audience targeting, campaign expansion, and market penetration.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–5 years of hands-on experience managing Google Ads campaigns.
- Strong understanding of Search, Display, Performance Max, YouTube Ads, and Remarketing.
- Experience with Google Analytics 4, Google Tag Manager, and conversion tracking.
- Proficiency in Microsoft Excel or Google Sheets for data analysis.
- Excellent analytical, problem-solving, and communication skills.
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