Digital Marketing Specialist

Company:** Happy Journey Travel & Tours LLC

Key Responsibilities

• Plan, execute, and optimize **Google Ads** campaigns (Search, Performance Max, Display, Remarketing & YouTube).
• Manage **Meta Ads** (Facebook & Instagram) to generate leads and maximize ROI.
• Create and manage campaigns on **TikTok, LinkedIn, Snapchat, X (Twitter), and other social media platforms**.
• Build, update, and maintain the company website using **WordPress/WooCommerce**.
• Ensure website performance, security, speed optimization, and regular content updates.
• Improve website visibility through **SEO, Local SEO, AI Search (GEO), and Google Business Profile optimization**.
• Monitor Google Analytics, Search Console, Meta Business Suite, and other marketing tools.
• Create engaging social media content, graphics, reels, and promotional campaigns.
• Plan and execute email marketing and WhatsApp marketing campaigns.
• Generate quality leads for:
• Holiday Packages
• Flight Bookings
• Visa Services
• Corporate Travel
• Cruise Holidays

• MICE & Group Travel

• Analyze campaign performance and prepare weekly/monthly reports.
• Coordinate with the sales team to improve lead conversion and marketing ROI.
• Stay updated with the latest AI marketing tools and digital marketing trends.

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, IT, or a related field.
• Minimum **2–5 years of experience** in Digital Marketing.
• Experience in the **travel & tourism industry** is highly preferred.
• Strong knowledge of:
• Google Ads

• SEO & Local SEO

• WordPress/WooCommerce
• Canva or Adobe Creative Suite
• Video editing tools (CapCut, Premiere Pro, etc.)
• Knowledge of HTML/CSS is an added advantage.
• Excellent English communication skills (Arabic is a plus).
• Strong analytical, creative, and problem-solving skills.

Preferred Skills

• AI-powered marketing tools (ChatGPT, Gemini, Canva AI, etc.)
• Marketing automation

• Conversion Rate Optimization (CRO)

• Email marketing
• CRM management
• Lead generation
• Content writing
• Reputation management
• Performance marketing

What We Offer

• Competitive salary (based on experience)
• Performance-based incentives
• Career growth opportunities
• Friendly and professional work environment
• Opportunity to work with one of Abu Dhabi's growing travel companies
• Apply Now!
• If you have the passion to grow a travel brand through digital marketing and deliver measurable results, we'd love to hear from you.
• Pay: AED3,500.00 - AED4,500.00 per month

Education

• Higher diploma (Preferred)