Digital Marketing Manager
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Key skills for this role
About the Role
Key Accountabilities (Includes, but not limited to the following): · Develop and implement a group-wide digital marketing strategy aligned to commercial objectives · Manage and optimize performance marketing campaigns (Google, Meta, TikTok, etc.
Key Skills for This Role
Full Job Posting
Key Accountabilities
(Includes, but not limited to the following)
:
· Develop and implement a group-wide digital marketing strategy aligned to commercial objectives
· Manage and optimize performance marketing campaigns (Google, Meta, TikTok, etc.)
· Drive lead generation, footfall, and revenue growth across mall, retail, and entertainment businesses
· Oversee SEO, paid media, and digital campaigns
· Manage digital marketing budgets and track ROI (CPA, ROAS)
· Collaborate with Commercial, Retail, and Operations teams on campaigns and activations
· Support major launches (e.g., cinema, events, retail expansions)
· Lead influencer and social media strategy
· Track and report campaign performance using analytics tools
· Ensure compliance with UAE digital marketing and advertising regulations
Competencies
Commercial mindset and result-driven
Strategic thinking and execution capability
Strong stakeholder management
Data-driven decision making
Experience: 6–10 years in digital marketing (UAE/GCC preferred)
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