Digital Marketing MANAGER
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Key skills for this role
Role Overview
Lead digital marketing initiatives that strengthen brand visibility, customer engagement, lead generation, and business growth.
Develop and execute integrated digital marketing strategies across search, social media, email, content, paid advertising, and other digital channels.
Analyze campaign performance, optimize marketing activities, manage digital platforms, and collaborate with creative, sales, product, and commercial teams.
Key Skills for This Role
Full Job Posting
Role Overview
Lead digital marketing initiatives that strengthen brand visibility, customer engagement, lead generation, and business growth.
Develop and execute integrated digital marketing strategies across search, social media, email, content, paid advertising, and other digital channels.
Analyze campaign performance, optimize marketing activities, manage digital platforms, and collaborate with creative, sales, product, and commercial teams.
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related discipline.
- Strong understanding of digital marketing strategies, customer acquisition, content marketing, SEO, SEM, social media, and email marketing.
- Proficiency in digital analytics, advertising platforms, CRM tools, and marketing automation systems.
- Strong analytical and data-driven mindset with the ability to interpret campaign performance and customer insights.
- Excellent project management, communication, presentation, and stakeholder management skills.
- Ability to develop compelling digital campaigns aligned with brand and business objectives.
- Knowledge of conversion optimization, marketing funnels, customer journeys, and performance marketing.
- Strong creativity, attention to detail, and ability to manage multiple campaigns and priorities.
- Strategic, innovative, adaptable, commercially minded, and results-oriented approach.
Responsibilities
- Develop and execute integrated digital marketing strategies across search, social media, email, content, paid advertising, and other digital channels.
- Lead digital marketing initiatives that strengthen brand visibility, customer engagement, lead generation, and business growth.
- Analyze campaign performance and customer insights.
- Optimize marketing activities, campaigns, and conversion performance.
- Manage digital platforms, advertising platforms, CRM tools, and marketing automation systems.
- Collaborate with creative, sales, product, and commercial teams.
- Develop digital campaigns aligned with brand and business objectives.
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