CRM MANAGER
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Key skills for this role
Role Overview
Develop and optimize customer relationship strategies that strengthen engagement, retention, loyalty, and long-term customer value.
Manage CRM programs across the customer lifecycle, including acquisition, onboarding, activation, retention, re-engagement, and loyalty.
Use customer data and behavioral insights to identify growth opportunities and improve communication effectiveness.
Key Skills for This Role
Full Job Posting
Role Description
Develop and optimize customer relationship strategies that strengthen engagement, retention, loyalty, and long-term customer value.
Manage CRM programs across the customer lifecycle, including acquisition, onboarding, activation, retention, re-engagement, and loyalty.
Use customer data and behavioral insights to identify growth opportunities and improve communication effectiveness.
Core Responsibilities
- Design targeted campaigns and develop customer segments.
- Analyze customer data, behavioral trends, and campaign performance.
- Develop data-driven customer journeys and personalized engagement strategies.
- Work with marketing, product, sales, data, and creative teams to deliver personalized customer experiences.
- Support measurable business results through effective CRM programs and customer communications.
Qualifications
- Bachelor's degree or above in Marketing, Business, Communications, Data Analytics, or a related discipline.
- Strong understanding of CRM strategy, customer lifecycle management, segmentation, retention, and loyalty programs.
- Experience with CRM platforms, marketing automation tools, customer databases, and campaign management systems.
- Strong analytical skills with the ability to interpret customer data, behavioral trends, and campaign performance.
- Proficiency in Excel and familiarity with analytics, reporting, and visualization tools.
- Ability to develop data-driven customer journeys and personalized engagement strategies.
- Strong communication, project management, and cross-functional collaboration skills.
- Creative and strategic mindset with strong attention to detail.
- Understanding of A/B testing, customer KPIs, conversion, retention, and lifetime value.
- Strong interest in customer experience, digital marketing, and business growth.
About the Employer
The employer is Excel-lons.
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