Digital Marketing Lead

Overview

Future-Ready Digital Marketing Lead

Focal

Osos

Mozn Solutions

Digital Marketing Strategy & Execution

• Develop, implement, and manage multi-channel digital marketing campaigns across Mozn s websites, landing pages, and online platforms.
• Own and manage the Mozn and FOCAL websites end-to-end, including content updates, UX optimization, web development projects, integrations, and performance tracking.
• Plan and execute inbound and outbound lead generation campaigns across paid, owned, and earned channels.
• Manage paid advertising campaigns (Google, LinkedIn, YouTube, Meta, Bing, programmatic..) from strategy to execution, optimization, and reporting.
• Set up and manage marketing automation workflows (HubSpot / Salesforce) for lead nurturing, newsletters, and account-based campaigns.
• Maintain and optimize corporate and product websites for user experience, SEO, and lead generation.
• Ensure brand consistency and messaging alignment across all digital touchpoints.

Social Media Management

• Oversee Mozn s social media presence across LinkedIn, X (Twitter), and other relevant platforms, ensuring alignment with brand strategy, audience engagement, and campaign integration.

SEO, SEM & Optimization

• Lead SEO and SEM strategies to improve visibility, rankings, and conversion rates across all Mozn websites and microsites.
• Implement conversion rate optimization (CRO) best practices and personalization strategies to increase engagement and lead quality.

Analytics, AI & Experimentation

• Monitor and report on KPIs / OKRs including MQL-to-SQL conversion rates, channel ROI, pipeline influence, and campaign performance.
• Build Dashboards and Prepare Reports on performance on Salesforce.
• Leverage Salesforce CRM, HubSpot, and advanced analytics dashboards to track marketing pipeline generation, pipeline influence, omni-channel attribution, and customer journey insights.
• Leverage predictive analytics and machine learning insights for campaign targeting and personalization.
• Drive a culture of experimentation by designing and executing A/B and multivariate tests to optimize messaging, creative, and conversion rates.

Innovation & Continuous Learning

• Continuously research, evaluate, and pilot emerging AI-driven marketing technologies, and automations ensuring Mozn remains ahead of industry trends.
• Integrate AI-powered marketing solutions, including generative AI tools (e.g., ChatGPT, AI video platforms) for content creation, personalization, and campaign optimization.
• Build and maintain an integrated marketing technology stack, ensuring seamless data flow across CRM, automation, analytics, and personalization tools.
• Stay engaged in AI marketing communities, industry events, and certifications to ensure strategies remain cutting-edge.

Collaboration & Leadership

• Work closely with Product Marketing, Field Marketing, Channel Marketing, Sales, and Corporate Communications to align campaigns with go-to-market priorities.
• Manage vendor relationships, freelancers, and agency partners as needed.
• Support and mentor digital marketing team members, fostering a culture of innovation and continuous improvement.