Digital Marketing Executive
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Key skills for this role
About the Role
The Professionals seeks a Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns. The role involves managing paid ads, SEO, content creation, social media, and performance analysis to drive brand awareness and lead generation.
Key Skills for This Role
Responsibilities
- Develop and execute digital marketing campaigns across online channels
- Manage and optimize paid advertising campaigns (Google Ads, social media)
- Plan and execute SEM campaigns to drive traffic and conversions
- Conduct keyword research and implement SEO strategies
- Monitor website performance and recommend improvements
- Create, schedule, and publish digital content
- Track, analyze, and report campaign performance using Google Analytics
- Manage social media accounts and engage with audiences
Requirements
- 2 4 years of experience in digital marketing
- Experience with Google Ads and social media advertising
- Knowledge of SEO and SEM strategies
- Proficiency in Google Analytics and digital marketing tools
- Strong analytical and reporting skills
Full Job Posting
Job Purpose
- Plan, execute, and optimize digital marketing campaigns to increase brand awareness, generate qualified leads, improve customer engagement, and support business growth across digital channels.
Key Responsibilities
- Develop and execute digital marketing campaigns across various online channels
- Manage and optimize paid advertising campaigns, including Google Ads and social media platforms
- Plan and execute Search Engine Marketing (SEM) campaigns to drive qualified website traffic and conversions
- Conduct keyword research and implement Search Engine Optimization (SEO) strategies to improve organic search rankings
- Monitor website performance and recommend improvements to enhance user experience and conversion rates
- Create, schedule, and publish digital content aligned with marketing objectives
- Track, analyze, and report campaign performance using Google Analytics and other digital marketing tools
- Manage social media accounts and engage with online audiences
- Coordinate with designers, content creators, and external agencies to deliver marketing initiatives
- Support lead generation and customer acquisition activities through data driven marketing campaigns
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